「釋義」
數(shù)字經(jīng)濟是指基于數(shù)字計算技術(shù)的經(jīng)濟。主流觀點認為數(shù)字經(jīng)濟是基于互聯(lián)網(wǎng)的市場開展業(yè)務(wù)，因此數(shù)字經(jīng)濟也稱為互聯(lián)網(wǎng)經(jīng)濟、新經(jīng)濟或網(wǎng)絡(luò)經(jīng)濟。

由于用戶、企業(yè)、設(shè)備、數(shù)據(jù)和流程之間數(shù)十億的日常在線連接，數(shù)字經(jīng)濟與傳統(tǒng)經(jīng)濟的邊界逐漸消失。數(shù)字經(jīng)濟基于互聯(lián)網(wǎng)、移動技術(shù)和物聯(lián)網(wǎng)（IoT）帶來的人員、組織和機器的互連性。

數(shù)字經(jīng)濟的基礎(chǔ)是信息和通信技術(shù)（ICT）在業(yè)務(wù)部門中的普及。經(jīng)濟的數(shù)字化轉(zhuǎn)型正在重塑組織架構(gòu)、消費者如何獲得服務(wù)、信息和商品等傳統(tǒng)觀念，以及對政府如何出臺監(jiān)管措施提出挑戰(zhàn)。

「應(yīng)用場景」
我們來做個交易。如果你放棄使用谷歌搜索一個月，我們付你10美元。不愿意？那么100美元呢？1000美元呢？如果想讓你放棄使用維基百科，你出價多少？這些答案都能幫我們理解數(shù)字經(jīng)濟的價值。

Suppose we make you an offer. You give up access to Google search for one month, and we pay you $10. No? How about $100? $1,000? What would we need to pay you to forgo access to Wikipedia? Your answer can help us understand the value of the digital economy.

數(shù)字產(chǎn)品的價值未反映在GDP中，是因為GDP是根據(jù)人們購買的產(chǎn)品和服務(wù)計算的。除了極少特例，如果某物標價為零，那么它對GDP的貢獻也為零。但我們大多數(shù)人從維基百科和在線地圖中獲得的價值，比之前那些更昂貴的紙質(zhì)版本要多。

The reason the value of digital offerings is underrepresented is that GDP is based on what people pay for goods and services. With few exceptions, if something has a price of zero, then it contributes zero to GDP. But most of us get more value from free digital goods such as Wikipedia and online maps than we did from their more expensive paper predecessors.

政策制定者根據(jù)GDP數(shù)字，進行從基建、研發(fā)、教育到網(wǎng)絡(luò)安全等投資決策。監(jiān)管者利用GDP來制定影響科技公司和其他組織的政策。因為數(shù)字化的效益被極大低估，所以這些決策和政策都對現(xiàn)實反映不夠。

Policy makers use GDP data to make decisions about how to invest in everything from infrastructure and R&D to education and cyberdefense. Regulators use it to set policy that affects technology firms and other organizations. Because the benefits of digitization are dramatically underestimated, those decisions and policies are being made with a poor understanding of reality.

有效的數(shù)字經(jīng)濟管理依靠我們精確評估免費數(shù)字產(chǎn)品和服務(wù)的能力。這就是為什么我們開發(fā)了新方法來衡量消費者花多少錢購買數(shù)字產(chǎn)品，以及從中受益多少。這類沒有計算的利益數(shù)量極大。

Effective management of the digital economy depends on our ability to accurately assess the value of free digital goods and services. That’s why we developed a new technique to measure not only how much consumers pay for digital products but how much they benefit from them. And that uncounted benefit is substantial.

《如何衡量數(shù)字經(jīng)濟》

埃里克·布萊恩約弗森，阿維納什·克里斯

2019年12月刊

“How Should We Measure the Digital Economy?”

by Erik Brynjolfsson and Avinash Collis

編輯：馬冰侖?