走向全球的 6 大理由：

新的收入潛力：通過(guò)將您的業(yè)務(wù)模式擴(kuò)展到新的海外地區(qū)，您可以獲得全新的受眾，這意味著數(shù)百萬(wàn)潛在的新客戶和更多的銷售額。

更廣泛的投資機(jī)會(huì)：將您的業(yè)務(wù)帶到國(guó)外可以吸引國(guó)際投資，您可以從英國(guó)可能不存在的機(jī)會(huì)中受益。例如，許多政府為公司在其國(guó)家開展業(yè)務(wù)提供激勵(lì)措施。

多元化公司市場(chǎng)：通過(guò)進(jìn)入新市場(chǎng)，您可以幫助為您的收入流創(chuàng)建安全網(wǎng)。例如，如果您的國(guó)內(nèi)市場(chǎng)的銷售額下降，您就依靠其他地區(qū)的銷售利潤(rùn)。

獲得更大的人才庫(kù)：國(guó)際人才庫(kù)意味著您可以本地化您的業(yè)務(wù)，以更好地滿足新市場(chǎng)的需求。通過(guò)雇用具有母語(yǔ)技能和不同專業(yè)背景的本地員工，您的企業(yè)將擁有為新客戶群服務(wù)所需的本地專業(yè)知識(shí)和經(jīng)驗(yàn)。

超越競(jìng)爭(zhēng)對(duì)手：如果您可以迎合海外受眾，您可以通過(guò)在競(jìng)爭(zhēng)對(duì)手不經(jīng)營(yíng)的地方離開飽和市場(chǎng)來(lái)獲得競(jìng)爭(zhēng)優(yōu)勢(shì)。

全球品牌曝光：通過(guò)成功地在國(guó)際上建立您的業(yè)務(wù)，您不僅可以吸引新客戶，還可以滋養(yǎng)您的公司聲譽(yù)并獲得更大的信譽(yù)。

公司在海外擴(kuò)張之前應(yīng)該考慮什么？

在規(guī)劃國(guó)際業(yè)務(wù)擴(kuò)展時(shí)，需要考慮幾個(gè)因素。重要的是要考慮市場(chǎng)吸引力以及您的產(chǎn)品是否適合您想要銷售的國(guó)家。在開始國(guó)際增長(zhǎng)之前要考慮的其他因素包括：

負(fù)擔(dān)能力

法律和合規(guī)風(fēng)險(xiǎn)，包括任務(wù)和雇傭法規(guī)

許可

海關(guān)

運(yùn)輸、履行和退貨

貨幣

稅務(wù)要求

競(jìng)爭(zhēng)優(yōu)勢(shì)

文化差異和語(yǔ)言障礙

經(jīng)濟(jì)和政治穩(wěn)定

客戶服務(wù)期望

購(gòu)買習(xí)慣

What are the benefits of expanding internationally?

Take a look at our top 6 reasons to go global:

New revenue potential: by extending your business model to new overseas territories you gain access to a whole new audience, meaning millions of potential new customers, and more sales.

A greater breadth of investment opportunities: taking your business abroad could attract international investment and you can benefit from opportunities that may not exist in the UK. Many governments, for example, offer incentives to companies to do business in their country.

Diversify company markets: by entering new markets you help create a safety net for your revenue stream. For example, if sales are going down in your domestic market, you lean on profit from sales in other regions.

Access to a larger talent pool: an international talent pool means you can localise your business to better suit the needs of your new market. By employing a local workforce with native language skills and diverse professional backgrounds, your business will have the local expertise and experience needed to serve your new customer base.

Outpace the competition: if you can cater to an overseas audience you could gain a competitive advantage by leaving a saturated market for somewhere your competitors don’t operate.

Global brand exposure: by successfully establishing your business internationally, you not only attract new customers, but nourish your company reputation and gain greater credibility.

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What should a company consider before expanding overseas?

There are several factors to consider when planning international business expansions. It’s important to think about market attractiveness and whether or not your product is right for the country you want to sell in. Other factors to account for before embarking on international growth include:

Affordability

Legal and compliance risks including task and employment regulations

Licencing

Customs

Shipping, fulfilment and returns

Currency

Taxation requirements

Competitive advantage

Cultural differences and language barriers

Economic and political stability

Customer service expectations

Buying habits