“盲盒” 里通常裝有不同的產(chǎn)品，但消費(fèi)者無法在購買前得知具體的產(chǎn)品樣式?！懊ず小?中的商品類型多樣。比如：玩具手辦、潮流服飾、零食百貨。如果你想低價(jià)購入多個(gè)商品，那么買 “盲盒” 則既能省錢，又能收獲驚喜。但從賣家的角度來看，它是否只是出售多余存貨的一種銷售模式？這種銷售模式有何利弊？本文介紹 “盲盒” 的流行。

詞匯：shopping 購物

Most of us know what it's like to get presents from friends. Whether it's for a birthday or other celebration, it's hard to beat the excitement of opening a carefully?

wrapped

?box to find something that's both unexpected and?

suits

?you perfectly. Now, imagine if you could get the same feeling when you go shopping for yourself. That's the feeling that mystery boxes hope to replicate. 我們大多數(shù)人都知道收到朋友的禮物是什么感覺。無論是生日還是其他慶?；顒?dòng)，打開一個(gè)精心包裝的盒子，發(fā)現(xiàn)意想不到又非常適合你的東西，這種興奮是很難比的?，F(xiàn)在，想象一下，如果你在為自己購物時(shí)也能有同樣的感覺。這就是神秘盒子希望復(fù)制的感覺。 Mystery boxes are not a new idea – they were a feature of?

department stores

?in Japan in the early 20th Century. They contain a range of different?

products

, which are sold at a lower?

price

?than their?

combined value

. The key thing is that?

customers

?don't know what's in the box before they buy. All kinds of mystery boxes are available:?

fashion

?boxes, food boxes,?

beauty

?boxes, even?

loot boxes

, which are virtual items for video games. 神秘盒子并不是一個(gè)新想法——它們是20世紀(jì)初日本百貨公司的一個(gè)特色。它們包含一系列不同的產(chǎn)品，這些產(chǎn)品的售價(jià)低于它們的總價(jià)值。關(guān)鍵是顧客在購買之前不知道盒子里裝的是什么。各種各樣的神秘盒子可供選擇:時(shí)尚盒子、食物盒子、美容盒子，甚至戰(zhàn)利品盒子，這些都是電子游戲中的虛擬物品。 The pleasant surprise is not the only attraction of mystery boxes. They also allow people to try things that they otherwise wouldn't. Seasonal vegetable?

subscription boxes

?might lead people to learn to cook new meals. They can also potentially offer great?

savings

?– as the?

recommended retail price

?of the contents is often far higher than the?

purchase price

. For?

retailers

?and?

suppliers

?the benefits are clear – it allows them to sell?

unwanted stock

?for a profit. British fashion mystery box entrepreneur Mario Maher highlights how mystery boxes can help reduce the amount of waste in the fashion industry. People might discover?

product ranges

?that would otherwise be thrown away.? 驚喜并不是神秘盒子唯一吸引人的地方。它們還允許人們嘗試他們不愿嘗試的東西。季節(jié)性蔬菜訂閱盒可能會(huì)引導(dǎo)人們學(xué)習(xí)烹飪新菜。它們還可以潛在地節(jié)省大量費(fèi)用——因?yàn)檫@些商品的推薦零售價(jià)往往遠(yuǎn)高于購買價(jià)。對(duì)于零售商和供應(yīng)商來說，好處是顯而易見的——它允許他們出售不需要的庫存以獲取利潤。英國時(shí)尚神秘盒子企業(yè)家馬里奧·馬赫(Mario Maher)強(qiáng)調(diào)了神秘盒子如何有助于減少時(shí)尚行業(yè)的浪費(fèi)。人們可能會(huì)發(fā)現(xiàn)原本會(huì)被丟棄的產(chǎn)品系列。 There is an obvious downside to mystery boxes – when you buy them, you don't know what you'll get! It may be that the?

goods

?inside are not to your taste, but there is also the potential for fraudsters to exploit the unpredictability of mystery boxes to send?

items

?that have a much lower value than the price of the box. 神秘盒子有一個(gè)明顯的缺點(diǎn)——當(dāng)你買的時(shí)候，你不知道你會(huì)得到什么!這可能是因?yàn)槔锩娴纳唐凡缓夏愕目谖叮灿锌赡苁球_子利用神秘盒子的不可預(yù)測性來發(fā)送價(jià)值遠(yuǎn)低于盒子價(jià)格的物品。 So, are mystery boxes a fun way of reducing?

waste

?and making shopping more exciting, or more an opportunity for disappointment, or worse – deception? 那么，神秘盒子是一種減少浪費(fèi)、讓購物變得更刺激的有趣方式，還是一種讓人失望的機(jī)會(huì)，甚至更糟——欺騙? 詞匯表 wrapped 有包裝的，包裹好的 suit 適合 department store 百貨商店 product 產(chǎn)品 price 價(jià)格 combined value 總價(jià)值 customer 顧客 fashion 時(shí)裝，時(shí)尚 beauty 美容 loot box （電子游戲中的）虛擬戰(zhàn)利品盒 subscription box 訂閱盒 savings 省下的錢 recommended retail price 建議零售價(jià) purchase price 購買價(jià)格 retailer 零售商 supplier 供應(yīng)商，供貨商 unwanted stock 多余的庫存 product range 產(chǎn)品系列 goods 商品，貨物 item 商品，物品 waste 浪費(fèi)

測驗(yàn)與練習(xí)

1.?閱讀課文并回答問題。

1. True or false??

Mystery boxes are a modern trend.

2. Which country's department stores does the article mention? 3. What are loot boxes? 4. What could food boxes convince people to do? 5. How could fraudsters exploit mystery boxes?

2.?選擇意思恰當(dāng)?shù)膯卧~或詞組來完成下列句子。

1.?Mystery boxes can be very good _______. waste?????????value??????????savings??????fashion 2. Mystery boxes allow manufacturers to get rid of unwanted ________. waste?????????stock??????????profits???????value 3. The price of boxes in the shops is the?________ price. supplier????????fashion????????retail????????item 4. Retailers fill boxes with products from different ________. goods?????????suppliers???????prices???????customers 5.?________ boxes contain a selection of the latest clothes. beauty?????????loot???????????fashion??????food

答案

1.閱讀課文并回答問題。

1. True or false??

Mystery boxes are a modern trend.

False. According to the article, mystery boxes were available in Japanese department stories in the early 20th Century.

2. Which country's department stores does the article mention??

The article mentions Japanese department stores.

3. What are loot boxes?

Loot boxes are virtual items in video games.

4. What could food boxes convince people to do?

The article says that food boxes could lead people to cook new things.

? 5. How could fraudsters exploit mystery boxes??

According to the article, fraudsters may fill mystery boxes with low-value items.

2.?選擇意思恰當(dāng)?shù)膯卧~或詞組來完成下列句子。

1. Mystery boxes can be very good?

value

. 2. Mystery boxes allow manufacturers to get rid of unwanted?

stock

. 3. The price of boxes in the shops is the?

retail

?price. 4. Retailers fill boxes with products from different?

suppliers

. 5.?

Fashion

?boxes contain a selection of the latest clothes. 文章來源BBC侵權(quán)刪。