Meta已經(jīng)改變了他們的設(shè)備路線(xiàn)圖。
Meta has changed their device roadmap.

周二，在與The Verge分享的 AR 和 VR 工作路線(xiàn)圖演示中，Meta 現(xiàn)實(shí)實(shí)驗(yàn)室部門(mén)的數(shù)千名員工分享了詳細(xì)信息?？偠灾?，它們展示了在經(jīng)歷了一系列挫折和更廣泛的公司成本削減之后，Meta 計(jì)劃如何繼續(xù)投資于消費(fèi)類(lèi)硬件。Meta 發(fā)言人拒絕就此事置評(píng)。
The details were shared with thousands of employees in Meta’s Reality Labs division on Tuesday during a roadmap presentation of its AR and VR efforts that was shared with?The Verge. Altogether, they show how Meta is planning to keep investing in consumer hardware?after a series?of?setbacks?and?broader cost cutting across the company. A spokesperson for Meta declined to comment for this story.

VR

Meta 的 VR 副總裁馬克·拉布金 (Mark Rabkin) 在發(fā)布會(huì)上告訴員工，迄今為止，Meta 已售出近 2000 萬(wàn)臺(tái) Quest 頭盔。
Meta has sold nearly 20 million Quest headsets to date, Mark Rabkin, the company’s vice president for VR, told employees during the presentation.

Quest 3

Meta的旗艦產(chǎn)品Quest 3將于今年晚些時(shí)候推出，?Quest 3 將比 400 美元的 Quest 2 薄兩倍，功能至少增加一倍，價(jià)格略高于 Quest?2。聚焦混合現(xiàn)實(shí)
Meta’s flagship Quest 3 headset coming later this year will be two times thinner, at least twice as powerful, and cost slightly more?than the $400 Quest 2.?Mixed Reality focused.

• Quest 3將推出41款新的應(yīng)用程序和游戲，包括新的混合現(xiàn)實(shí)體驗(yàn)，以利用更新的硬件。
  There will be 41 new apps and games shipping for the Quest 3, including new mixed reality experiences to take advantage of the updated hardware.

Ventura

在2024年，Meta計(jì)劃推出一款代號(hào)為Ventura的更“容易使用”的頭顯。?

In 2024, he said that Meta plans to ship a more “accessible” headset codenamed Ventura.

這款頭顯的目標(biāo)非常簡(jiǎn)單:在VR消費(fèi)市場(chǎng)上以最具吸引力的價(jià)格提供我們所能提供的最大沖擊。The goal for this headset is very simple: pack the biggest punch we can at the most attractive price?point in?the VR consumer market.

La Jolla

拉霍亞，第二代Quest Pro似乎比之前計(jì)劃的要晚。(Quest Pro的失敗似乎超出了他們的預(yù)期)

La Jolla, the second generation Quest Pro seems further out than previously planned.

(Quest Pro was seemingly a bigger failure than they expected)

• Ventura之后聽(tīng)起來(lái)最接近繼承者的設(shè)備將是“未來(lái)的出路”，屆時(shí) Meta 正在計(jì)劃其代號(hào)為 La Jolla 的最先進(jìn)頭戴設(shè)備，具有照片級(jí)寫(xiě)實(shí)程度的編解碼器的化身。

  The closest to what sounds like a successor will be “way out in the future” after Ventura in 2024, when Meta is planning its most advanced headset codenamed La Jolla?featuring photorealistic, codec avatars.

  
  

我們想讓它的分辨率更高，以供工作使用和真正的硬核工作、文本和類(lèi)似的東西，我們想從 Quest Pro 中獲取很多舒適的東西，以及它如何戴在你的頭上，以及分離式架構(gòu)，并將其引入舒適之中。We want to make it higher resolution for work use and really nail work, text and things like that, we want to take a lot of the comfort things from Quest Pro and how it sits on your head and the split architecture and bring that in for comfort.

新用戶(hù)的粘性

目前的Quest正在努力保持新用戶(hù)的粘性。
The current Quest is struggling to keep new users engaged.

“可悲的是，新加入的群體，去年圣誕節(jié)購(gòu)買(mǎi)它的人，他們不像“早期購(gòu)買(mǎi)它的人”那樣喜歡它。sadly, the newer cohorts that are coming in, the people who bought it this last Christmas, they’re just not as into it” or engaged as “the ones who bought it early.”

• 他們推動(dòng)員工努力讓在VR?內(nèi)容的跨平臺(tái)分享變得“不費(fèi)吹灰之力”，重新設(shè)計(jì) Quest 商店以使其更加“動(dòng)態(tài)”，并讓開(kāi)發(fā)人員能夠執(zhí)行自動(dòng)促銷(xiāo)等操作。

  They pushed employees to make the sharing of VR content on other platforms “trivial,” redesign the Quest store to make it more “dynamic,” and give developers the ability to do things like automated promotions.

（UP一直認(rèn)為，VR內(nèi)缺少便捷的體驗(yàn)分享，缺乏病毒性傳播的基因，是VR小眾的最大原因之一。）

除了 Quest 系列之外，Meta 還擁有數(shù)千名員工，他們正在構(gòu)建未來(lái)的 AR 眼鏡和用于控制它們的手腕設(shè)備。
Aside from the Quest lineup, Meta also has thousands of employees building future AR glasses and wrist devices for controlling them.?

AR

在周二的路線(xiàn)圖演示中，該公司負(fù)責(zé) AR 的副總裁亞歷克斯·希梅爾 (Alex Himel) 制定了到 2027 年一系列設(shè)備的計(jì)劃。
During Tuesday’s roadmap presentation, Alex Himel, the company’s vice president for AR, laid out the plan for a bevy of devices through 2027.?

2027年，Meta 將為早期采用者推出“創(chuàng)新”AR 眼鏡系列，以及不太先進(jìn)的智能眼鏡“Scale”系列和其第二代神經(jīng)網(wǎng)絡(luò)智能手表。

By 2027, Meta will launch?its “Innovation” line of AR glasses for early adopters alongside a “Scale” line?of the less advanced smart glasses and the second generation of its?neural?smartwatch.

AR?眼鏡：Orion

Meta 的第一副真正的?AR?眼鏡，該公司已經(jīng)在內(nèi)部開(kāi)發(fā)了 8 年，代號(hào)為?Orion，技術(shù)更先進(jìn)，價(jià)格昂貴，旨在將高質(zhì)量的化身全息圖投射到現(xiàn)實(shí)世界中。據(jù)稱(chēng)，2024 年將有一次“內(nèi)部發(fā)布”供員工測(cè)試眼鏡。要到 2027 年才會(huì)向公眾正式發(fā)布。

Meta’s first true pair of AR glasses, which the company has been internally developing for 8 years under the codename Orion, are more technically advanced, expensive, and designed to project high-quality holograms of avatars onto?the real?world.?There will be an “internal launch” for employees to test the glasses in 2024. A version won’t be released to the public until 2027.

• 他們計(jì)劃讓AR 眼鏡可全天佩戴，以取代智能手機(jī)。扎克伯格稱(chēng)它們?yōu)椤?span id="s0sssss00s" class="color-yellow-04">圣杯”設(shè)備。

  They intends for AR glasses to eventually be worn throughout the day as a replacement for smartphones.Zuckerberg has?called them the “holy grail” device

• Meta 計(jì)劃依靠其現(xiàn)有的廣告業(yè)務(wù)模式來(lái)幫助它從這些未來(lái)的設(shè)備中賺錢(qián)。Himel 表示，該公司認(rèn)為，由于虛擬商品銷(xiāo)售、云備份等可選附加組件和 AR 廣告的結(jié)合，它可以獲得比目前在社交媒體上更高的每位用戶(hù)平均收入。

• Meta is planning to rely on its existing business model of advertising to help it make money off these future devices. Himel said the company thinks it can make a higher average revenue per user than what it makes currently in social media, thanks to a combination of selling virtual goods, optional add-ons like cloud backups, and AR ads.

我們應(yīng)該能夠經(jīng)營(yíng)非常好的廣告業(yè)務(wù)，”他說(shuō)。“我認(rèn)為很容易想象當(dāng)你戴上 AR 眼鏡時(shí)廣告會(huì)如何出現(xiàn)在空間里。我們跟蹤轉(zhuǎn)化率的能力也應(yīng)該接近 100%，這是一家公司非常關(guān)注的領(lǐng)域。We should be able to run a very good ads business,” he said. “I think it’s easy to imagine how ads would show up?in space when you have AR glasses on. Our ability to track conversions, which is where there has been a lot of focus as a company, should also be close to 100 percent.

（UP表示：置身于廣告立體環(huán)繞的AR世界，噩夢(mèng)要成真了嗎？騰訊還有機(jī)會(huì)分一杯羹嗎？）

智能眼鏡系列：Ray-Ban Stories

他們還希望在2025年之前制造出帶顯示屏、神經(jīng)接口的智能眼鏡。2027年面向消費(fèi)者發(fā)布。

They also hope to make smartglasses with a display and neural interface?by 2025. ?

今年秋天首次推出的，是 Meta 于 2021 年發(fā)布的配備攝像頭的智能眼鏡雷朋的第二代。

The first launch will come this fall with the second generation of?Meta’s camera-equipped smart glasses?Ray-Ban Stories?it released in 2021.

• 2025 年，第三代智能眼鏡將配備一個(gè)稱(chēng)之為“取景器”的顯示屏，用于查看收到的短信、掃描二維碼以及實(shí)時(shí)翻譯另一種語(yǔ)言的文本。眼鏡將配備一個(gè)“神經(jīng)接口”腕帶，允許佩戴者通過(guò)手部動(dòng)作來(lái)控制眼鏡，例如在想象中的方向鍵上滑動(dòng)手指。最終，他說(shuō)腕帶將讓佩戴者使用虛擬鍵盤(pán)，并以與手機(jī)相同的每分鐘打字速度進(jìn)行打字。

  In 2025, the third generation of the smart glasses will ship with a display that they called a “viewfinder” for viewing incoming text messages, scanning QR codes, and translating text from another language in real time. The glasses will come with a “neural interface” band that allows the wearer to control the glasses through hand movements, such as swiping fingers on an imaginary D-pad.? Eventually, he said the band will let the wearer use a virtual keyboard and type at the same words per minute as what mobile phones allow.

神經(jīng)接口智能手表：集成社交媒體應(yīng)用，并提供健康和健身功能

雖然 Meta 取消了其帶有可拆卸顯示屏和攝像頭的智能手表的計(jì)劃，但它仍在開(kāi)發(fā)另一款智能手表以搭配其 2025 眼鏡。
While Meta canned its plans for a smartwatch with a detachable display and cameras, it’s still working on another smartwatch to accompany its 2025 glasses.

我們不希望人們不得不在手腕上的輸入設(shè)備和他們喜愛(ài)的智能手表功能之間做出選擇，”他說(shuō)?！八晕覀冋跇?gòu)建一個(gè)神經(jīng)接口手表。第一，這個(gè)設(shè)備會(huì)進(jìn)行輸入：輸入來(lái)控制你的眼鏡，輸入來(lái)控制你手腕上的功能，輸入來(lái)控制你周?chē)氖澜纭e don’t want people to have to choose between an input device on their wrist and smartwatch functionality that they’ve come to love,” he said. “So we are building a neural interfaces watch. Number one, this device will do input: input to control your glasses, input to control the functionality on your wrist, and input to control the world around you.

演示：在視頻通話(huà)中，眼鏡上的攝像頭顯示了佩戴者的正面視角，同時(shí)手表上的攝像頭顯示了自拍視圖。他說(shuō)，這款智能手表將是眼鏡本身附帶的配對(duì)神經(jīng)帶的可選升級(jí)版，它還將與 Meta 的社交媒體應(yīng)用程序（如 WhatsApp）集成，并提供健康和健身功能。

A demo of the glasses in which, during a video call, the cameras on the glasses were showing the wearer’s front-facing perspective at the same time as a selfie view was being shown from the camera on the watch. He said the smartwatch will be an optional upgrade from a paired-down neural band that comes with the glasses, and that it will also integrate with Meta’s social media apps like WhatsApp and offer health and fitness features.

如果我們的目標(biāo)接近預(yù)期，那將是一項(xiàng)巨大的業(yè)務(wù)，一項(xiàng)業(yè)務(wù)不同于我們以前在手機(jī)上看到的任何業(yè)務(wù)。If we’re hitting anything near projections, it will be a tremendous business,” he said. “A business unlike anything we’ve seen on mobile phones before.

你看好Meta的四年計(jì)劃嗎？

消息來(lái)源參考：
https://www.theverge.com/2023/2/28/23619730/meta-vr-oculus-ar-glasses-smartwatch-plans
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