無骨：他們年輕，他們并不真正在乎往何處去。

BONELESS:They are young, their destination is of little concern to them.

BONELESS品牌簡稱BLS，由獨立設(shè)計師團隊聯(lián)合在2018年創(chuàng)立于廣州，是一個立足于街頭文化的潮牌?！癇ONELESS”直譯為“無骨的; 去骨的;”，也可以解釋為滑板運動的入門動作BONELESS，即手抓板的意思。這種動態(tài)的自由意志，以一種更為抽象的態(tài)度散布在每季發(fā)布主題中， 時間和地域被消解，山海飛地和街頭成為隨時可抹去的背景，未來如何變化并不刻意表達。

BONELESS, also known as BLS, was established in 2018 in Guangzhou by a group of independent designers, with a focus on the street culture. ?Apart from the literal meaning, BONELESS also refers to a skateboard trick where you grab the middle of the board with your hand, plant one foot on the ground to pop the board up, and then land back on the ground with both feet on the board. This trick, representing the attitude of free will, is interspersed in the brand value and its design.

BONELESS概念店選址于TX淮海年輕力中心四樓，是首次走出廣州進駐上海的線下空間試水之作。作為國內(nèi)首個將創(chuàng)新體驗零售與沉浸藝術(shù)融合的智能商業(yè)空間， TX淮海始終著眼于年輕力本元，力圖打造傳遞多元文化的策展型零售空間與中國年輕生態(tài)街區(qū)，也為BONELESS概念店提供了更高維度的施展空間。

The BONELESS concept store is located on the fourth floor of TX Huaihai Youth Energy Centre in Shanghai. It is the first time for the brand to reach outside its birthplace Guangzhou. As the first shopping mall in China that integrates immersive visual artworks in retail spaces, TX Huaihai has always had its eyes on the younger crowds, striving to create a curated retail space that conveys multiculturalism as a community for the young consumers in China, which sets a perfect platform for the BONELESS conceptual store to shine.

沙丘：故事發(fā)生在遙遠的未來

DUNE: The story takes place in the distant future

BONELESS概念店的靈感，來自科幻小說史上的必讀經(jīng)典---《沙丘》。1967年，弗蘭克·赫伯特的《沙丘》問世，他創(chuàng)造了一個足以和銀河帝國媲美的沙丘世界，包含了復雜的情節(jié)發(fā)展，以及對生態(tài)、宗教、政治和哲學的思考，是科幻史上一個偉大而又影響深遠的成就。故事發(fā)生在遙遠的未來，人類已經(jīng)進化到把電腦都廢棄了，星際穿越可以通過心靈感應(yīng)瞬間完成，人類的足跡遍布宇宙?！笆澜缁趾攵ⅲ祟惷煨《鴱姶??！?/p>

The inspiration behind the BONELESS concept store comes from the must-read classic science fiction work - ?The Dunes. In 1967, Frank Herbert completed The Dune. He crafted a Dune universe that is as fascinating as George Lucas’ Star Wars, with intricate storyline and consideration on ecology, religion, politics, and philosophy. This is a significant accomplishment in the history of science fiction. The tale unfolds in the distant future when humans have advanced to the extent that even computers are no longer needed. Interstellar journeys are achieved instantaneously through telepathy and human presence is widespread across the galaxies. The universe is immense and intricate, while humanity is small but mighty.

《沙丘》問世半個多世紀后，已成為風靡全球的文化現(xiàn)象——它無數(shù)次被翻拍成影視作品；它催生了第一款即時戰(zhàn)略游戲；它的故事被《星球大戰(zhàn)》《阿凡達》等電影反復致敬。丹尼斯·維倫紐瓦版《沙丘》電影于2021年上映，描繪出獨特的“科幻復古主義”視覺美學，營造了一個和其他科幻片不同的世界。

Over half a century since its creation, Dune has become a global cultural phenomenon - it spawned the creation of the first real-time strategy game; it have been made into movies and TV series countless times, ?and its narrative has been widely referenced in films such as "Star Wars" and "Avatar". Denis Villeneuve's interpretation of "Dune" hit the cinemas in 2021, showcasing a distinctive "sci-fi retro" visual style and constructing a world that sets itself apart from other science fiction films.

BONELESS概念店的氣氛設(shè)定，是從《沙丘》的世界觀展開的 ----“故事發(fā)生在遙遠的未來?！睍r間是混沌和虛無的，沙漠、礪石、洞穴、未來感的金屬、復古的柱廊 ---- 一系列的片段和素材被拋出，在L型的空間中構(gòu)建了一段舞美化的《沙丘》場景。BONELESS的“無骨”基因和SKU陳列消解其中，“仿佛真的去了銀河系的另一邊”。

The mood setting of the BONELESS concept store is based on the atmosphere in "Dune". The story takes place in the distant future, a time of chaotic and meaningless. Elements such as desert, whetstone, caves, metal, and retro colonnades were incorporated in the design. A staged "Dune" scene was constructed in the L-shaped store space out of the elements, with the pieces from BONELESS incorporated in between, transcends the shopping experience to another galaxy.

造景：真實搭建的時間皺褶

Scenery: Wrinkles in time, built.

細節(jié)和質(zhì)感越真實，情感的傳遞越有力。

The more realistic the details and textures, the more powerful the emotional transmission.

日與夜：光與暗的循環(huán)交替

Day & Night： Recurring?cycles?of?light?and?darkness

沙漠晝夜的溫差極大，酷熱和寒冷并存，是迥異于城市的獨特地貌及生態(tài)環(huán)境。照明設(shè)計的概念，基于日夜切換的場景邏輯----日間，臨窗的陽光傾瀉；夜間，可變視覺從暗環(huán)境中浮出，帶來全然不同的感受。

The temperature varies drastically in the desert. This creates a distinct scene that is not present in urban environments. The lighting design in the store reflects the alternating scenes between day and night - during the day, sunlight floods in through windows, while at night, dynamic visions arise from the darkness, evoking a completely different ambiance.

Interiors:蘑菇云設(shè)計

Photos:夏至

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