“每一本書(shū)都是一個(gè)用黑字印在白紙上的靈魂，只要我的眼睛、我的理智接觸了它，它就活起來(lái)了?！?/span>

——高爾基

"Every book is a soul printed in black letters on white paper, as long as my eyes, my reason touch it, it will come to life."

—— Gorky

在2020年疫情期間，書(shū)店面臨著諸多挑戰(zhàn)，包括人員流動(dòng)受限、人群聚集限制、客流減少等。許多書(shū)店選擇關(guān)閉或限制客戶(hù)流量以確保安全。同時(shí)，以新中產(chǎn)為代表的知識(shí)文化需求穩(wěn)步增長(zhǎng)，獲取多元文化服務(wù)、實(shí)現(xiàn)內(nèi)容價(jià)值和精神層面的雙重滿(mǎn)足成為讀者關(guān)注的重點(diǎn)。

During the 2020 epidemic, bookstores are facing many challenges, including limited personnel mobility, crowd gathering restrictions, and reduced customer flow. Many bookstores choose to close or limit customer traffic to ensure security. At the same time, the demand for knowledge and culture represented by the new middle class has steadily increased, and the acquisition of multicultural services, the realization of content value and the dual satisfaction of the spiritual level have become the focus of readers' attention.

▼軸測(cè)圖,THE?AXON

為了實(shí)現(xiàn)多元化經(jīng)營(yíng)，在空間布局上靈活性和多功能性是本次設(shè)計(jì)的重點(diǎn)，左邊為成人閱讀區(qū)、自習(xí)咖啡區(qū)以及劇場(chǎng)，右邊為兒童閱讀區(qū)和半封閉式共享空間，同時(shí)兼具了動(dòng)靜區(qū)分明。

In order to achieve diversified management, flexibility and versatility in spatial layout are the focus of this design. On the left is the adult reading area, the self-study coffee area and the theater, and on the right is the children's reading area and the semi-enclosed shared space.

▼書(shū)店主入口外觀,APPEARANCE DESIGN OF MAIN ENTRANCE

用標(biāo)點(diǎn)符號(hào)的排列組合來(lái)打造門(mén)店形象，讓讀者能清晰的明白句象的含義。同時(shí)運(yùn)用標(biāo)點(diǎn)符號(hào)元素，將圖書(shū)、閱讀、IP進(jìn)行綁定， 以此建立連鎖品牌的內(nèi)在關(guān)聯(lián)性。

Use the combination of punctuation marks to create a store image, so that readers can clearly understand the meaning of the sentence image. At the same time, punctuation elements are used to bind books, reading and IP, so as to establish the internal correlation of chain brands.

句-詞句是一篇文章的組成部分。充分理解詞句所表達(dá)的意思，也就掌握了閱讀。

象-大道之象：源自老子《道德經(jīng)》 “大方無(wú)隅，大器晚成，大音希聲，大象無(wú)形。

動(dòng)物之象：大象作為聰慧、有靈性的群居動(dòng)物，非常注重家庭形式的生活類(lèi)比為家長(zhǎng)與自己的孩子，在成長(zhǎng)過(guò)程中的呵護(hù)及陪伴。大象也是中國(guó)傳統(tǒng)吉祥物，在東方文明古國(guó)中享有崇高的地位，被視為吉祥、太平的象征。

▼"句象"優(yōu)選,"JUNE SHINE"LEADETRBOARD

書(shū)店入口是文創(chuàng)區(qū)以及句象優(yōu)選，吸引更多的顧客群體，并提供更多購(gòu)物選擇和體驗(yàn)。頂面的鏡面材質(zhì)讓空間得到延申，增添空間的視覺(jué)層次和興趣。局部發(fā)光燈膜包覆頂面天花板，均勻、柔和的光線，有效減少刺眼和強(qiáng)烈的光線反射，營(yíng)造出舒適的照明環(huán)境。

The entrance of the bookstore is the cultural and creative area and the sentence image is preferred, attracting more customer groups and providing more shopping choices and experiences. The mirror material of the top surface extends the space, adding visual level and interest to the space. Local light film covers the top surface ceiling, uniform, soft light, effectively reduce harsh and strong light reflection, create a comfortable lighting environment.

▼"句象"咖啡,"JUNE SHINE"COFFEE

結(jié)合句象品牌特點(diǎn)，咖啡區(qū)墻面用熱帶雨林樣式的壁紙，空間綠植同樣用熱帶闊葉植物，讓人仿佛置身在真正的熱帶雨林之中。

Combined with the brand characteristics, the wall of the coffee area uses tropical rainforest-style wallpaper, and the space green plants also use tropical broadleaf plants, which makes people feel as if they are in a real tropical rainforest.

咖啡區(qū)域可以成為書(shū)店的附加銷(xiāo)售點(diǎn)。讀者在享受咖啡的同時(shí)，可以方便地購(gòu)買(mǎi)圖書(shū)、雜志、文具和其他相關(guān)商品?？Х葏^(qū)域的存在可以激發(fā)讀者的購(gòu)買(mǎi)欲望，提高書(shū)店的銷(xiāo)售額。

The coffee area can become an additional point of sale for the bookstore. Readers can easily buy books, magazines, stationery and other related goods while enjoying coffee. The existence of coffee area can stimulate readers' desire to buy and increase the sales of bookstores.

▼"句象"劇場(chǎng),"JUNE SHINE"THEATER

可隨意組合的桌椅可以為書(shū)店提供一個(gè)舉辦文化體驗(yàn)和活動(dòng)的場(chǎng)所。不同類(lèi)型的表演和活動(dòng)能夠滿(mǎn)足不同讀者和觀眾的興趣和需求，豐富他們?cè)跁?shū)店的體驗(yàn)。這種多樣化的文化體驗(yàn)可以吸引更多的人們來(lái)書(shū)店，并提高他們的停留時(shí)間和購(gòu)買(mǎi)意愿。

Tables and chairs that can be assembled at will provide a place for the bookstore to host cultural experiences and events. Different types of performances and activities can meet the interests and needs of different readers and viewers, enriching their experience in the bookstore. This diverse cultural experience can attract more people to the bookstore and improve their stay time and purchase intention.

▼小象館

整個(gè)小象館用鮮亮的色彩來(lái)點(diǎn)綴空間，平展以及吊燈都用奶酪的形式來(lái)展示書(shū)籍，增加書(shū)柜的多樣性，提高孩子的讀書(shū)興趣。

The whole small elephant hall uses bright colors to decorate the space, and the flat and chandelier display books in the form of cheese, increasing the diversity of the bookcase and improving children's interest in reading.

▼自習(xí)室,STUDY HALL

沉浸式獨(dú)立卡座，半開(kāi)放隔斷設(shè)計(jì)，通過(guò)對(duì)座位、燈光、書(shū)架、座椅等元素進(jìn)行組合排列以達(dá)到公共和私密的平衡感。

Immersive independent booth, semi-open partition design, through the combination of seating, lighting, bookshelves, seats and other elements to achieve a balance between public and private.

項(xiàng)目名稱(chēng) ▏北京句象書(shū)店--龍湖店

主持設(shè)計(jì) ▏上海界非界空間設(shè)計(jì)

設(shè)計(jì)團(tuán)隊(duì) ▏陳雪琴、趙佳杰、江辰、陳欣怡

業(yè)主單位 ▏學(xué)大教育

設(shè)計(jì)時(shí)間 ▏12/2022—01/2023

建造時(shí)間 ▏01/2023—05/2023

項(xiàng)目地點(diǎn) ▏中國(guó)，北京

項(xiàng)目面積 ▏1445㎡

主要材料 ▏透光膜、水磨石、木飾面、無(wú)紡布?jí)?、橡膠地板、鋁拉網(wǎng)

圖片均來(lái)自界非界實(shí)拍圖

轉(zhuǎn)載請(qǐng)注明作者出處，并來(lái)信推薦、謝謝

本期作者/?Xue

本期美編/?Xue