The beauty industry brought in a whopping $511B in 2021 and experts say that number is still growing and by 2025, that number will have jumped to $716B. With this ever-growing world of makeup, it doesn’t take long before you’re sifting through the countless brands trying to find what works for you while still being affordable.With FancyCube, you can find quality multi-purpose balms ranging anywhere from $14.99 to $21.99 at USA market.

2021年的美容行業(yè)的市場份額已經(jīng)達到5110億美元，專家表示，這一數(shù)字仍在增長，到2025年，這一數(shù)字將躍升至7160億美元。隨著這個不斷增長的彩妝市場，不需要多久，消費者就會從無數(shù)品牌中，找到適合的并負擔得起的產品。

今天介紹的這款嶄新概念的FancyCube，是一個在國際市場受到眾多年輕人關注的多用途的彩妝膏品牌，它在美國官網(wǎng) http://www.fancycubeusa.com 的價格區(qū)間為14.99美元到21.99美元。

Since FANCYCUBE was launched, it has attracted the attention and love of many girls around the world， with healthy makeup attributes and exquisite and fashionable small crystal design, which can be cool or sweet, and can be decorated. On global social media such as Little Red Book, ins, TikTok Twitter, Weibo, etc., there are a lot of FCGirls sharing their joy when they receive Fancycube Little Crystal. Maybe inadvertently, you can open up a new way of makeup for you, so that you can feel the magic of completing full face makeup with just a small crystal, and enjoy the fun of artistic color matching makeup. When worn with an original artistic necklace/hanging chain, you will feel the infinite fashion ductility of the small crystal.

FANCYCUBE上線以來，以健康的彩妝屬性和精致時尚的小水晶設計，可鹽可甜，可妝可飾，受到了全球眾多少女關注和喜愛。在小紅書、ins、抖音twitter、微博等全球社交媒體上，有著超多的FCGirls在分享他們收到小水晶時的喜悅。也許在不經(jīng)意間，就能為你打開全新的彩妝方式，讓你感受只需一顆小水晶就能完成全臉妝容的神奇，領略藝術調色美妝的樂趣。搭配原創(chuàng)藝術感項鏈/掛鏈佩戴在身上時，你將會感受到小水晶無限的時尚延展性。

“FancyCube focused on trendy accessorized beauty products for teens, designed to stay moisturized with a soft mousse texture, our balms have beautiful pigments and non-greasy formula, and only used pure food graded ingredients.”

Fancycube專注于為年輕女孩打造的多用途彩妝掛飾產品，順滑滋潤的慕斯質地，無添加有害成份，按照食品級配方標準打造，有趣的同時更加安全！

We spoke with the Founder and CEO of FancyCube, Lulu Guo about the development of FancyCube and what sets them apart from this vast market as well as how they’ve changed the industry with their cute jewelry aspect to the product and what makes a FancyCube girl.

今天，我們也專訪了FANCYCUBE的創(chuàng)始人兼主理人LULU，圍繞品牌發(fā)展以及她對美的理解，來為你講述她是如何重新定義新時代年輕女孩的時尚彩妝。

Check out the full interview below!

請看下面的采訪實錄

What does “safe and clean” beauty mean to you?

Make-up is now a necessary part of girls’ lives. To be used as their first set of professional cosmetics, and also the royal companion while they’re growing up, FancyCube has ensured a beautiful look with no harmful ingredient. This is also a reflection of my responsibility to my daughter’s growth.

安全純凈的化妝品對您來說意味著什么?

彩妝在女孩的生活中已經(jīng)是一個非常不可或缺的部分，作為女孩們的第一套化妝品陪伴她們一起成長的產品來說，既要漂亮，又不能傷害她的肌膚，一直可以讓女孩們美下去是我們的品牌核心與長久發(fā)展的基石。這也是基于我對我女兒成長過程中的一種責任。

How long did it take to develop the first product, and what was the most challenging aspect of starting your business??

It took my decades of experience and expertise to develop the lip balm, which is the first product among the collection. I spent years just on ingredients research and client analysis. Actually, my daughter is the first user that I am studying. You can say FC is created & developed by moms and daughters.

Of course, the challenge is to get sales increased as a startup. However, we truly believe that we have an amazing product line, which is beyond qualified. FC will be eventually recognized by the caring parents, the artsy & beauty seeking girls – our team is confident in that.

?產品開發(fā)花費多少時間，哪個研發(fā)過程最為挑戰(zhàn)?

這一款產品，可以說是用了我積累的10多年的職場專業(yè)經(jīng)驗和資源，無論從配方/設計和使用習慣來說，都做了長久的研究和事無巨細的觀察，我女兒就是我最深入了解和觀察的用戶。我們的發(fā)起者是一群愛女兒的媽媽們。挑戰(zhàn)當然是不將就不出街，有可能會影響一點終端銷售，但是，我們相信，真正好的東西，是會被全世界關心女兒的父母，以及對美對藝術有感知的獨特女孩，我們的團隊還是很有信心。

FancyCube has really changed the industry with bejeweled beauty products; how did you find inspiration for such innovation, and how do you move it forward??

Beauty can be associated with different aspects – girls always want to be unique, pretty, happy and confident. Our product is the perfect fit for their diversified personalities, they can discover themselves finding the perfect color/character by playing the cubes.

Traditional brands are one-way output. However, FC will be creating products together with our customers, literally growing up together. The brand continues to move forward and aims to make a truly user-oriented product line.

FANCYCUBE真的用寶石般的彩妝產品改變了這個行業(yè):你是如何找到這種創(chuàng)新的靈感的，又是如何推進的?

美是相通的，而時髦自信的女生總希望獨一無二，快樂自信，我們這樣的設計，恰恰滿足了她們愛探索，求新鮮的個性特征，而中國強大的供應鏈制造體系又得以支撐這樣的創(chuàng)意實現(xiàn)，傳統(tǒng)的品牌是單向輸出，而我們要做的就是和女孩們共同成長、發(fā)現(xiàn)和創(chuàng)造它，它將不斷向前。做一個真正意義的用戶

導向的產品，沒有什么不可能!

How do you define FancyCube girls?

FC girls don’t need to be defined. We at FancyCube hope every teenager can grow up to be their imaginary selves – independent, fearless with a strong personality. They should fully enjoy their youth time with unlimited possibilities. Also, the beauty of a woman grows with the passing years.

如何定義FC Girl?

FCGirl不需要被定義，我們希望每一個少女都能成長為自己想象中的自己，她們獨立、無畏、個性、堅強。少女的美麗會隨著歲月增長遞增，少女們應該充分享受這段擁有無限可能的青春時光。

What role do you want to play with FancyCube in the beauty industry? What do you want to achieve??

FC is a unique brand in the beauty make-up industry. It links the keywords like fashionable, unique, leading, positive, and keep moving forward. It is also like a rule breaker – our girls will not be defined.

Red-ish color can be lip balm but it can also be eye shadow & blush. The blue color is amazing as an eyeshadow, but it looks super doper as a lip balm. Yellow can be used as a spuriously fun blush too. Beauty is a strength – FC is like the Airpods in the makeup industry: special, independent but also compatible.

您希望FC在美妝界里會起到一個怎樣的定位?您希望FC可以到達一個什么樣的程度?

FC在美妝屆一定是一個獨特的存在，時尚、獨特、引領、正向、成長、健康、有趣、打破常規(guī)，它將不被定義。如果要做一個表達的話，F(xiàn)C應該比較像彩妝界的airpods，不變又萬變，獨立又兼容，它將衍生到少女成長的方方面面。

What products can we expect in the future?

Next, there will be a series of skincare products that combine girls’ growth habits. Our principle is to make the healthiest and most interesting products with the best & safest formula. This year, we will be launching a series of cleansing forms, acne resolution products, and skincare designed for girls and young skins.

在未來我們可以期待的產品?

接下來會有結合少女成長習慣的輕護膚系列產品，我們的原則是用最好的配方，做最健康有趣的產品。今年還會上線針對女孩生活習慣以及搭配我們的彩妝使用的潔面泡泡，祛痘產品以及護膚輕養(yǎng)系列，做女孩們成長過程的好伙伴。

Whether cosmetic or makeup or lifestyle, what brands do you look to for inspiration??

Apple inspires me the most. There is no limit in life and no limit to imagination. Every girl will bloom the brightest side of their life.

不管是化妝品還是其他，什么牌子給您最大啟發(fā)?

蘋果給我的啟發(fā)很大，人生不設限，想象無極限。每一個女孩都活成最燦爛的樣子!

Where do you see FancyCube in 10 years??

In 10 years, FC will be the “to go” brand for teenager products. Our philosophy is to mix beauty and safe with love as a topping, this concept will continue throughout our product development and content creation. It will help more girls grow up healthily because of this concept.

您覺得10年后FC會怎樣?

10年后的FC應該會成為一個teenager產品王國，以美為指引，健康和愛心為核心貫穿產品研發(fā)和內容的方方面面，同時，也可以因為這樣的理念，幫助到更多女孩的健康成長!

What new trends do you see coming up in both fashion and cosmetics??

In the future, environmental protection, a healthy lifestyle and substantial will continue to be the trend. The fashion industry itself has a social responsibility to lead people to a better lifestyle. We are using recycling packaging & environmentally friendly ingredients to create our products. Going forward, FC will together with artists, women and teenagers to promote a healthy lifestyle.

接下來的時尚界和美妝界，您覺得會是什么潮流?

未來環(huán)保、健康、可持續(xù)一定是潮流，時尚界本身就有引領人們向往美好生活的社會責任，把這樣的理念貫穿到人們的衣食住行，才可以長久，是有益于人類發(fā)展的一份事業(yè)。而FC也將本持這樣的理念集結更多的藝術家，優(yōu)秀女性，優(yōu)秀的女孩們一起成長，為推動健康生活出一份力!

Editor's thinking:

"Girl" no longer refers to a certain age, but is synonymous with courage, vitality and personality. It is the inner expectation of the future, the yearning for beauty and the eagerness of chasing dreams. FANCYCUBE IS THE ENLIGHTENMENT POINT FOR GIRLS TO KNOW, UNDERSTAND AND ENJOY IT. ON THE WAY TO BEAUTY, FC WILL PLAY THE ROLE OF CREATING BEAUTY WITH GIRLS. For the first time, the makeup world puts the initiative in the hands of girls, and any definition of beauty in girls' hearts can be realized in FC.

Such products are bound to become a trend and be loved by the public.

“少女”不再是指某個年齡階段，而是勇敢、活力、個性的代名詞，是內心對于未來的期待，對于美麗的向往以及對于追逐夢想的迫不及待。FANCYCUBE是少女們認識美、了解美、享受美的啟蒙點，在變美的路上，F(xiàn)C將扮演著同少女一起創(chuàng)造美的角色。彩妝世界首次將主動權放到少女的手中，少女們心中關于美的任何定義，在FC都可以實現(xiàn)。

這樣的產品也必將成為趨勢，受大眾喜愛。