問題：

Nowadays some consumers are less influenced by advertising than in the past.

What are the reasons ?? ??

Is it a positive or negative development ?

范文：

In the contemporary world, it is noticeable that the impact of advertising on consumers is less significant than it used to be. This essay will explore the reasons behind this trend and discuss whether it is a positive or negative development.

There are two primary reasons why consumers today are less influenced by advertisements. Firstly, the advent of the internet and social media platforms has led to information overload, and consumers are constantly bombarded with an overwhelming number of advertisements. This excessive exposure has resulted in advertising fatigue, making consumers less responsive to traditional advertising methods. Secondly, the rise of consumer awareness and education has also played a crucial role. Nowadays, consumers are more knowledgeable and sceptical about marketing tactics, and they tend to conduct thorough research and rely on peer reviews before making purchase decisions.

Viewing this phenomenon from one perspective, it can be seen as a positive development. The diminished impact of advertising has empowered consumers to make more informed and independent purchase decisions based on their individual needs and preferences, rather than being swayed by persuasive advertising. This can result in higher consumer satisfaction and a more efficient allocation of resources in the economy.

However, this trend can also be viewed negatively, particularly from the perspective of businesses. Companies invest a considerable amount of money in advertising to introduce new products and differentiate their offerings in the market. If advertising becomes less effective, it could lead to lower returns on investment for businesses and stifle innovation and competition in the marketplace.

To conclude, while the decreased influence of advertising on consumers can be seen as a positive development for consumers, it may pose challenges for businesses. It underscores the need for businesses to adapt to changing consumer behaviour and explore new ways of engaging with their customers, such as through content marketing or influencer partnerships.