來(lái)源：daxueconsulting

Startups value brand and budget of MNC clients

However, startups that value the brand name of MNC clients are also more likely to have more MNC clients.

MNCs are regarded as important by startups from multiple industries

Startups want to collaborate with MNCs to reach benchmarks & new markets

The larger a startup is, the more eager they are to collaborate with MNCs to reach benchmarks and expand new markets.

Pitches are crucial for startups to meet MNC clients, but innovation events?are key for tech

Although pitches are the most popular way to connect with MNCs, innovation activities by large enterprises seem to be preferred?within science and technology-related industries and introduction by a third party within the beauty and fashion industries.?

MNCs support before and during collaboration

Startups find MNCs hard to reach. Thus, startups want open communication channels and a more relaxed supplier policy.?

When?collaborating, startups wish they have a dedicated group to team up with, to really work with MNCs and not just be a regular supplier.

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