Digital advertising

related vocabulary：

1. adman 廣告商
2. first-party data 一手數(shù)據(jù)
3. streaming service 流媒體服務(wù)
4. streamer 流媒體
5. Internet-connected tvs 互聯(lián)網(wǎng)電視
6. Voice-activated assistant 語音助手，像siri
7. smart speaker 智能音箱
8. in-game purchases

Vocabulary：

1. impervious 不受影響的 A be previous to B A對B不受影響
2. slide = get worse 下滑，衰落，逐漸陷入 eg. the West's slides towards a recession
3. run out of the road = reach a point can't make any further progress （事情）無路可走，（人）走投無路 eg. the strategy is running out of road.
4. lay off 解雇,裁員 作為動詞用法，lay off sb；layoff作名詞有兩個意思停工期和裁員，作為停工期是不可數(shù)名詞，作為裁員是可數(shù)名詞，常以復數(shù)的形式出現(xiàn) eg. 裁員 ：The?recent?economic?crisis?has?led?to?massive?layoffs. 休賽期：Foster is?playing?again after a six-week layoff?due?to?injury.
5. cyclical 周期性的 cyclical problem
6. offset v 抵消，彌補， 過去式和過去分詞仍為offset 用法：A offset B = B is offset by A
7. rake in = earn a large amount of money 賺大錢 eg.He?rakes?in over $200,000 a?year.
8. monetize = change sth into money = make money from sth 獲利，貨幣化（變現(xiàn)）
9. well-placed 有能力的
10. trio = a group of three people or things.
11. next in lines 緊隨其后
12. forthcoming 即將到來
13. plateau 趨于穩(wěn)定，到達了平臺期 The?economic?slowdown?has?caused?our?sales?to plateau.

Nice sentence：

1. The rapidly growing industry was largely impervious to the business cycle.
2. Last quarter Meta reported its first-ever year-on-year decline in revenues. 上個季度Meta報告其收入首次同比下降
3. They might once have hoped to offset the digital-ad pies's slower growth by grabbing a larger slice of it.
4. As digital advertising enters a period of transformation, the challengers look well-placed to increase the gains.
5. Amazon executive now talk of advertising as one of the company's three "engines" alongside retail and cloud computing.
6. Its business-to-business ads let it monetise the time users spend on it as a rate rougly four times that of Facebook. 將用戶使用時間進行變現(xiàn)
7. Its rules, introduced last year, have made it much harder for advertisers to follow users around the web and serve them ads based on their intersts.
8. The crackdown on tracking has been especially hard(=severe) on platforms that serve display ads, which target consumers on the basis of their intersts, as opposed to things they have actively serched for. By contrast, big-tech companies are insulated against anti-tracking initiatives. They rely mostly on "first party" data of their own. For example, Amazon's ads are based on what users serch for on its site; type "socks" into its search bar and you'll see sponsored promotions for exactly that. Even more, through its move into payments it could learn about customers' shopping habits. None of this would require tracking, since the behaviour all happens on Amazon's platform.
9. The other big change coming to advertising is the migration of television-viewing from broadcast and cable to internet-connected tvs, capable of delievering targeted ads.
10. Audio is undergoing a similar digitisation to video, as listening switches to streamed music and podacating.
11. Last year King generated revenue of $2.6bn from ads and in-game purchases by its quarter of a billion players.