Formula1 in 2021——F1官方報告(二)

受訪者分析
Global Fan Survey Sample (2005-2021)
全球車迷調(diào)查樣本(2005-2021)

Age Profile of Respondents (2005-2021)
受訪者的年齡概況(2005-2021)

Occupational Analysis of Respondents (2005-2021)
受訪者的職業(yè)(2005-2021)

In 2021, over half of respondents ?consider Formula 1 as the sport they ?follow most avidly?
超過一半 的調(diào)查者將F1視為最關(guān)注的賽車運動
Other Motorsport Series Followed (2015-2021)
其他賽車運動的關(guān)注情況

品牌調(diào)研
Formula 1 Brand Attribute Changes (2015 v. 2021)
F1品牌屬性變化(2015 vs 2021)
增長最快的因素:最快、最刺激、最好的車手、最先進的技術(shù)

Formula 1 Brand Attributes (2010-2021)
F1品牌屬性(2010-2021)

Formula 1 Fans Levels of Net Agreement (2010-2021)
F1車迷的看法(2010-2021)

“exciting, technological, expensive, The top five brand attributes are competitive and entertaining”
最吸引F1車迷的五大因素


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