群狼調(diào)研(湖南知名滿意度調(diào)查公司)受顧客委托開展企業(yè)形象研究，企業(yè)形象研究?jī)?nèi)容可以包括以下方面：

　　1. 公眾知曉度和認(rèn)知：調(diào)查企業(yè)在目標(biāo)受眾中的知名度和認(rèn)知水平。了解公眾對(duì)企業(yè)的了解程度以及他們對(duì)企業(yè)的印象和態(tài)度。

　　2. 企業(yè)價(jià)值觀和使命感：研究企業(yè)的核心價(jià)值觀、使命和愿景，并探討公眾對(duì)這些價(jià)值觀的認(rèn)同和認(rèn)可程度。

　　3. 品牌形象和認(rèn)可度：評(píng)估企業(yè)的品牌形象、標(biāo)識(shí)、口號(hào)和相關(guān)傳播活動(dòng)在目標(biāo)市場(chǎng)中的認(rèn)可度和效果。

　　4. 企業(yè)信譽(yù)和聲譽(yù)：研究企業(yè)在目標(biāo)受眾中的信譽(yù)和聲譽(yù)水平。了解公眾對(duì)企業(yè)的信任度、可靠性和商業(yè)道德的看法。

　　5. 企業(yè)形象與競(jìng)爭(zhēng)對(duì)手比較：將企業(yè)形象與競(jìng)爭(zhēng)對(duì)手進(jìn)行比較，分析企業(yè)在目標(biāo)市場(chǎng)中的差異化優(yōu)勢(shì)和劣勢(shì)。

　　6. 媒體評(píng)價(jià)和口碑：收集和分析媒體報(bào)道、社交媒體評(píng)論和用戶口碑，了解公眾對(duì)企業(yè)的評(píng)價(jià)和意見。

　　7. 內(nèi)部文化和員工認(rèn)同：調(diào)查企業(yè)內(nèi)部文化和員工對(duì)企業(yè)形象的理解和認(rèn)同程度。了解員工對(duì)企業(yè)使命和價(jià)值觀的認(rèn)同度，以及員工對(duì)企業(yè)形象的塑造和傳播的角色。

　　8. 客戶滿意度和忠誠(chéng)度：評(píng)估企業(yè)的客戶滿意度和忠誠(chéng)度，了解客戶對(duì)企業(yè)產(chǎn)品、服務(wù)和品牌的評(píng)價(jià)和意見。

　　通過(guò)進(jìn)行企業(yè)形象研究，企業(yè)可以了解自身在市場(chǎng)中的形象和聲譽(yù)，發(fā)現(xiàn)存在的問(wèn)題和改進(jìn)的機(jī)會(huì)，并制定相應(yīng)的戰(zhàn)略和措施來(lái)提升企業(yè)形象，增強(qiáng)市場(chǎng)競(jìng)爭(zhēng)力。

　　群狼調(diào)研(長(zhǎng)沙專業(yè)消費(fèi)者研究公司)長(zhǎng)期提供商圈消費(fèi)者調(diào)查服務(wù),通過(guò)街頭攔截訪問(wèn)、 NPS 推薦口碑調(diào)查、電話訪問(wèn)、網(wǎng)絡(luò)調(diào)查等多種形式調(diào)查服務(wù),幫助客戶了解商圈周邊人群，調(diào)查覆蓋了湖南及周邊城市，累計(jì)完成調(diào)查樣本超過(guò)100萬(wàn)個(gè)。

　　Research content of corporate image

　　The research content of corporate image can include the following aspects:

　　1. Public awareness and perception: Investigate the level of awareness and perception of the company among the target audience. Understand how the public knows about the company and their impressions and attitudes towards it.

　　2. Corporate values and mission: Study the core values, mission, and vision of the company, and explore the public's identification and acceptance of these values.

　　3. Brand image and recognition: Evaluate the recognition and effectiveness of the company's brand image, logo, slogan, and related communication activities in the target market.

　　4. Corporate reputation and credibility: Research the level of reputation and credibility of the company among the target audience. Understand the public's perception of the company's trustworthiness, reliability, and business ethics.

　　5. Comparison with competitors: Compare the company's image with its competitors, analyze the differentiation advantages and disadvantages of the company in the target market.

　　6. Media evaluation and word-of-mouth: Collect and analyze media coverage, social media comments, and user reviews to understand the public's evaluation and opinions of the company.

　　7. Internal culture and employee identification: Investigate the internal culture of the company and the degree of employee identification with the corporate image. Understand the employees' identification with the company's mission and values, as well as their role in shaping and disseminating the corporate image.

　　8. Customer satisfaction and loyalty: Evaluate the customer satisfaction and loyalty of the company, understand the customers' evaluation and opinions of the company's products, services, and brand.

　　By conducting research on corporate image, companies can understand their image and reputation in the market, identify issues and improvement opportunities, and develop strategies and measures to enhance their corporate image and strengthen their market competitiveness.