聽說過“pop-up shop 快閃潮店”嗎？你會(huì)光顧快閃潮店嗎？2008年英國經(jīng)濟(jì)危機(jī)給一些創(chuàng)業(yè)者帶來了商機(jī)，現(xiàn)在英國城市商業(yè)街道上隨處可見銷售各類商品的“快閃店”?！峨S身英語》帶你了解這些臨時(shí)商店給英國高街帶來的變化。

課文內(nèi)容

詞匯: Retail?零售業(yè)

Do you like somewhere a little bit different to the usual types of places you find on the?high street? ?I do, so I'm glad to see new ones popping up everywhere in London.
你喜歡和大街上常見的地方不一樣的地方嗎?是的，所以我很高興看到倫敦到處都是新的。The so called?pop-up shop?is a temporary arrangement. In the?aftermath?of the financial crisis of 2008, many businesses had to?shut down. Shops,?warehouses?and offices were left?vacant?when they stopped?trading. Pop-up entrepreneurs occupied some of them quickly. For them the appeal of this temporary shopping concept is clear: they can start a business with much lower risk. The temporary nature of a pop-up gives the opportunity to test a product and develop a?customer base, without being tied in to a long-term?renting contract. Being small makes it much easier for pop-ups to?expand?if they are successful.

所謂的快閃店是一種臨時(shí)安排。在2008年金融危機(jī)的余波中，許多企業(yè)不得不倒閉。當(dāng)他們停止交易時(shí)，商店、倉庫和辦公室都空著?？扉W式創(chuàng)業(yè)公司很快占據(jù)了其中一些市場。對他們來說，這種臨時(shí)購物概念的吸引力是顯而易見的:他們可以以低得多的風(fēng)險(xiǎn)創(chuàng)業(yè)?？扉W店的臨時(shí)性質(zhì)提供了一個(gè)測試產(chǎn)品和發(fā)展客戶群的機(jī)會(huì)，而無需綁定長期租賃合同。如果成功的話，小廣告更容易擴(kuò)大規(guī)模。

Pop-up shops first appeared in the UK in the early 2000s, with the economy?booming. They were originally a way for small,?niche?companies to rent?retail space?in great locations. This was while?landlords?who owned these spaces looked for permanent?tenants.

快閃店最早出現(xiàn)在21世紀(jì)初的英國，當(dāng)時(shí)經(jīng)濟(jì)正在蓬勃發(fā)展。它們最初是小型利基公司在絕佳地點(diǎn)租用零售空間的一種方式。當(dāng)時(shí)，擁有這些空間的房東正在尋找永久租戶。
Pop-up shops can take a number of different forms. They might be temporary shops in the high street or a shopping centre. They might be simple?market stalls.?They could be based in some kind of transport, like a food truck. Or they could be run by people who visit different?establishments, like travelling chefs who take over pub and restaurant kitchens temporarily.
快閃店有很多不同的形式。它們可能是商業(yè)街或購物中心的臨時(shí)商店。它們可能是簡單的市場攤位。他們可能駐扎在某種交通工具里，比如餐車?；蛘咚鼈兛梢杂稍L問不同場所的人經(jīng)營，比如臨時(shí)接管酒吧和餐館廚房的旅行廚師。According to a 2014 report by the Centre of Economic and Business Research, the pop-up industry was worth ￡2.1bn and is expected to grow by 8.4% this year.

根據(jù)經(jīng)濟(jì)和商業(yè)研究，快閃店產(chǎn)業(yè)價(jià)值21億英鎊，預(yù)計(jì)今年將增長8.4%。
Almost anything that can be on a high street can also be a pop-up. There have been pop-up shops, art galleries, theatres and?restaurants among others. In an age of fast-changing habits, the pop-up idea might be here to stay.

幾乎任何可以在大街上出現(xiàn)的東西都可以是快閃店。這里出現(xiàn)了快閃商店、藝術(shù)畫廊、劇院和餐館等。在一個(gè)習(xí)慣快速變化的時(shí)代，快閃店的想法可能會(huì)繼續(xù)存在。

詞匯表

a high street? ?商業(yè)街
a pop-up shop? ?快閃商店（臨時(shí)鋪位商店）
aftermath ??余波，（某事造成的）后果
to shut down （公司，商店）關(guān)門、倒閉
a warehouse ? 倉庫
vacant?? 空的，空閑的
to trade?? 經(jīng)營交易，做買賣
a customer base?? 顧客群
renting contract? ?租賃契約
to expand? ?發(fā)展，擴(kuò)大
booming? ?蓬勃急速發(fā)展的
niche?? 針對特定客戶群的
a retail space?? 商用場所、空間
a landlord? ?房東，地主
a tenant? ?租戶，承租人
a market stall? ?市場上的攤位
establishment?? 企業(yè)，集團(tuán)

測驗(yàn)與練習(xí)

1. 閱讀課文并回答問題。

1. True or false? Pop-ups first appeared because the economy was bad.
2. Which two groups are the main people involved in setting up pop-up shops?
3. Why are pop-ups a good thing for landlords?
4. Who said the pop-up industry is growing?
5. What kind of services can take the form of a pop-up business?

2. 請你在不參考課文的情況下完成下列練習(xí)。從每個(gè)表格中選擇一個(gè)意思合適的單詞填入句子的空格處。

1. The rent is too expensive. I think I'll have a word with the __________.

entrepreneur????? tenant????? landlord????? travelling chef?

2. If the economy doesn't recover I think I might have to __________ the shop.?

expand????? shut down????? pop up????? buy?

3. Without pop-ups, high streets might all look __________.?

different????? the same????? temporary????? the usual?

4. If you want to rent a place you need to sign __________.?

a contract????? a customer base????? a retail space????? the pop-up industry?

5. This is a __________ magazine. It is for porcelain dolls collectors.?

vacant????? niche????? low risk????? booming

答案

1. 閱讀課文并回答問題。

1.?True or false? Pop-ups first appeared because the economy was bad.
False. Pop-ups actually started when the economy was doing well, or 'booming'. They were set up by niche companies so people could set up shops for specific markets.

2. Which two groups are the main people involved in setting up pop-up shops?
The article mentions?'entrepreneurs'?- people who start their own businesses - and 'landlords' - people who own properties.

3. Why are pop-ups a good thing for landlords?
Because they need people to use their empty shops and pay rent.

4. Who said the pop-up industry is growing?
The Centre of Economic and Business Research.

5.What kind of services can take the form of a pop-up business?
Shops, art galleries, theatres and?restaurants.

2. 請你在不參考課文的情況下完成下列練習(xí)。從每個(gè)表格中選擇一個(gè)意思合適的單詞填入句子的空格處。

1.?The rent is too expensive. I think I'll have a word with the?landlord.

2.??If the economy doesn't recover I think I might have to?shut down?the shop.

3.??Without pop-ups, high streets might all look?the same.

4.??If you want to rent a place you need to sign?a contract.

5.??This is a?niche?magazine. It is for porcelain dolls collectors.

文章來源BBC，侵權(quán)刪，本文僅用于英語學(xué)習(xí)。