大公司就是牛逼。動(dòng)不動(dòng)打價(jià)格戰(zhàn)。小公司打不過(guò)了，破產(chǎn)就被收購(gòu)。實(shí)體公司被網(wǎng)絡(luò)公司壓榨利潤(rùn)空間，沃爾瑪也逃不掉。（2015-2016）

Amazon said it will cut price on a range of popular goods（As it completes its acquisition?of Whole Foods, ）sending shares of rival?grocers?tumbling on fear?that?brutal?market share battles?will intensify

亞馬遜宣稱在收購(gòu)全食品超市之后將降低一系列熱門商品的價(jià)格，這使得競(jìng)爭(zhēng)對(duì)手商的股價(jià)受到震動(dòng)，非常殘酷的（美國(guó)超市）市場(chǎng)份額大戰(zhàn)將會(huì)愈演愈烈。

Amazon's 13.7 billion dollars purchase of Whole Foods, (which will be completed on Monday),?has been hanging over a brick-and-mortar?of retail sector?unsure of how to respond to the world's?biggest?online retailer.?

亞馬遜斥資137億美元收購(gòu)全食超市，將在一周完成。這一舉動(dòng)令（美國(guó)）實(shí)體零售業(yè)不知應(yīng)該如何應(yīng)對(duì)世界上最大的在線零售商。

Shares of KROGER （克羅格）ridge, the biggest, United States supermarket operator, closed down 8%, while Walmart?market(沃爾瑪超市), the biggest U.S. Food seller , closed down 2%.?

美國(guó)最大的超市運(yùn)營(yíng)商克羅格的股價(jià)因此跌了8%，美國(guó)最大的食品銷售廠沃爾瑪?shù)墓蓛r(jià)也跌了2%。

Amazon?said it will start selling whole foods brand product on its website. A move that sent down sales of packaged food selling?，including KELLOGG。

亞馬遜稱將會(huì)在自己的網(wǎng)站上營(yíng)銷超市的食品。此舉令包括凱洛格在內(nèi)的包裝食品銷售商股價(jià)下跌。

Amazon also said members of its 99dollars-per-years Prime shopping club would?eventually be rolled into whole foods' customer rewards program and be eligible for special offers and discounts

亞馬遜還宣布，每年99元的尊享購(gòu)物俱樂(lè)部會(huì)員將被最終納入超市的顧客回饋體系，會(huì)員可享受特殊的供貨和折扣的特權(quán)。

（there was never any doubt that Amazon would lower price and even offer special offers and discounts to Prime member）said??research analyst

研究分析員指出，“毫無(wú)疑問(wèn)，亞馬遜想將價(jià)格壓低，甚至給尊享會(huì)員們提供更多的店內(nèi)折扣?！?/p>

Starting on Monday, Amazon will cut prices on organic grocery staples such as bananas, avocado,brown eggs, farmed salmon and tilapia,baby kale,and lettuce,some apple butter and other products.

從星期一開(kāi)始，亞馬遜將會(huì)對(duì)有機(jī)物商品，侏儒香蕉，梨，紅皮蛋歸于羅非魚(yú)，羽衣甘藍(lán)生菜，蘋果黃油以及其他商品降價(jià)

Lowering prices could stem defections by price-sensitive Whole Foods shoppers and help the grocer shed its ''Whole paycheck'' reputation for high prices that are generally 15 to 25 percent above rivals. (it could also bring in new consumers who? can then be urged to shop for food and products? online)

降價(jià)可以阻止價(jià)格敏感的超市顧客（背叛）流失，并能幫其擺脫全額支付高價(jià)位的名號(hào)，通常請(qǐng)假未筆競(jìng)爭(zhēng)者出15%到25%。這樣也能吸引（）那些在采購(gòu)食品之后買其他商品的新顧客。

?the planned?price cuts would have been a tough sell to Whole Foods' investor,who had grown used to fat profits from the upscale chain,? ? but are more in line with Amazon's broader strategy of sacrificing short-term profit for long-term market dominance.?

降價(jià)計(jì)劃，對(duì)于超市的投們而言，恐怕很難接受，（因?yàn)椋┧麄円呀?jīng)成長(zhǎng)成了（習(xí)慣了）高端連鎖店的豐厚利潤(rùn)，但是也認(rèn)同亞馬遜的遠(yuǎn)大戰(zhàn)略（犧牲短期利益，爭(zhēng)取長(zhǎng)期市場(chǎng)主導(dǎo)權(quán)。）

Amazon's willingness to take lower profit margins ups the ante in the increasingly costly grocery price war

亞馬遜縮減利潤(rùn)空間的意愿增大了，這也是對(duì)以前不斷漲價(jià)的雜貨商的價(jià)格戰(zhàn)。

Adding Whole Foods benefits should help Amazon attract more shoppers to its successful Prime? scheme, which features two-day shipping for eligible purchases and unlimited streaming of movies and moives and TV shows.?

增加超市的優(yōu)惠，可以幫助亞馬遜吸引更多的買家加入他的尊享計(jì)劃，其特點(diǎn)是會(huì)員購(gòu)物兩日到貨，無(wú)限量觀賞電影和電視節(jié)目。

Amazon has more than 60 million Prime members,according to analyst estimate. WF has rolled out a loyalty program at its smaller ,lower-priced 365 by WF chain,which offers members 10 percent off more than 100 item in it. the program is stillbeing tested in the main WF chain.

分析師估計(jì)，亞馬遜擁有6000萬(wàn)尊享用戶。超市在其小規(guī)模365天連鎖中推出了忠實(shí)客戶計(jì)劃，為會(huì)員提供店內(nèi)100多種商品，10%的折扣，這個(gè)計(jì)劃在超市連鎖店中仍處于實(shí)驗(yàn)階段。

名詞詞組

impact 影響，

increasing annual sales.逐年增加銷量，

margin 利潤(rùn)，利潤(rùn)率。ante 賭注

acquisition of（??kw??z??n）獲得，收購(gòu)

rival grocer（?ɡro?s?r） 競(jìng)爭(zhēng)對(duì)手/敵對(duì)食品商

market share battle 市場(chǎng)份額大戰(zhàn)

physical store ~ a brick-and-mortar grocers

實(shí)體經(jīng)濟(jì)。）Prime member 首要成員，尊享會(huì)員

defection（ d??f?k??n）背叛 betray

動(dòng)詞詞組

send (down ___ ) share(of ____) tumbling

使某某的股價(jià)下跌，使某某的股價(jià)震蕩

stem defection by ～? ?prevent sb by sm，

通過(guò)xx方法阻止

intensify 加強(qiáng) 愈演愈烈

WF is purchased by Amazon at a high price

Amazon's?acquisition of WF (13.7 billion dollars)

be eligible for? ??el?d??bl 有資格獲得， 合格的

shed 擺脫 落下 shed the reputation of xx

get rid of 拜托 xx 的名聲。

shed to 700 裁員到700，shed ?leaves 落葉

be urged to 被強(qiáng)烈建議，被敦促

eager to sell out 急于出售

r??l?kt?nt reluctant (unwilling) to invest不愿意投資

形容詞詞組

brutal （?bru?tl）war/murder 殘酷的戰(zhàn)爭(zhēng)/殺手。

upscale chain ??p?ske?l 高檔的連鎖店。

well-rounded member benefits 豐富的會(huì)員福利

well-rounded individual / person?多才多藝的個(gè)人