不知道大家是否還記得2018年杜嘉班納（Dolce&Gabbana）的廣告中暗諷中國人用筷子的廣告事件，以及之后主理人Stetano Gabbana的辱華言論（公關(guān)解釋「賬號(hào)被盜，非本人言論」），引起了全民抵制，京東天貓下架產(chǎn)品，迪麗熱巴終止與品牌合作，眾明星也都拒絕出席將要在上海舉辦的時(shí)裝秀，使其不得不被取消。

整個(gè)事件將Dolce&Gabbana的傲慢與偏見一覽無遺。但隨著事態(tài)的不斷發(fā)酵，最終資本坐不住了，在2018年11月23日，Dolce&Gabbana的兩位主理人一起向全球華人發(fā)布了道歉視頻，并在結(jié)尾處用中文說出了「對(duì)不起」。

“在過去的幾天，我們認(rèn)真地反省，對(duì)于自己的言行給中國人民及國家?guī)淼囊磺?，我們感到十分悲傷。我們的家庭教育教?dǎo)我們對(duì)世界上不同的文化必須報(bào)以尊敬，于此，面對(duì)我們在文化上理解的偏差，希望得到你們的原諒。我們對(duì)這份致歉聲明十分重視，在此正式向全球華人致上最深的歉意。

一直以來，我們對(duì)中國的熱愛一如既往，無數(shù)次的造訪讓我們更加深愛上中國的文化。當(dāng)然，我們還有很多要學(xué)習(xí)的地方。對(duì)于之前我們的表達(dá)所犯下的錯(cuò)誤，我們必須表達(dá)歉意。我們絕對(duì)不會(huì)忘記這次的經(jīng)歷及教訓(xùn)，這樣的事件也絕對(duì)不會(huì)再發(fā)生。同時(shí)，我們必竭盡全力更加理解及尊重中國文化。

最后，我們發(fā)自內(nèi)心請(qǐng)求得到你們的原諒。對(duì)不起”

一份感受不到真誠的「道歉」

雖然事情以道歉結(jié)束，但是這幾年的D&G在國內(nèi)依然不受待見，沒有帶貨，沒有熱度，沒有流量，之后銷售報(bào)告上顯示其在中國的銷售額下降了98%。雖然D&G最近也在試圖重新回歸，參見中國進(jìn)出口貿(mào)易博覽會(huì)，春節(jié)推送，海報(bào)中的亞裔面孔等等，但是今天，這個(gè)品牌背后虛偽的本質(zhì)被爆了出來！

時(shí)尚紀(jì)檢委@diet_prada是最早在社交媒體上控訴D&G「筷子廣告」的，之后也曝光了Stetano Gabbana的言論。在今天早上，@diet_prada發(fā)布了一則聲明，在里面提及到自己在2019年初便被D&G公司提起訴誹謗，指控因?yàn)锧diet_prada的報(bào)道而損失了收入和其他機(jī)會(huì)，并要求其賠償D&G受到的損失300萬歐元，賠償Stetano Gabbana個(gè)人100萬歐元。而自己雖然是一家小公司，但決定不再對(duì)這種威脅保持沉默，將為自己的言論自由去辯護(hù)，為全世界反種族歧視，提高時(shí)尚行業(yè)道德做出努力。同時(shí)也得到法律界朋友們的幫助，愿意為其共同面對(duì)。

With so much anti-Asian hate spreading in the U.S., it feels wrong to continue to remain silent about a lawsuit that threatens our freedom of speech.?We are a small company co-founded by a person of color, trying to speak out against racism in our own community.

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The lawsuit argues that we should be held responsible for lost revenue and other harm to Dolce & Gabbana and its co-founder Stefano Gabbana after we criticized their 2018 advertising campaign on Weibo for its stereotypical and sexist depiction of a Chinese woman, and revealed anti-Asian remarks originating from Gabbana’s Instagram account.
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Following the widespread negative response to its advertising campaign and the withdrawal of many Chinese models and guests from a planned fashion show in Shanghai, the event was canceled and Dolce & Gabbana issued a public video apology featuring its founders. Shortly thereafter, in early 2019, the brand filed an action for defamation demanding that we pay damages in the amount of €3 million for Dolce & Gabbana and €1 million for Stefano Gabbana.
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The nonprofit Fashion Law Institute, based at Fordham Law School, is coordinating our defense through its pro bono clinic in collaboration with Italian law firm AMSL Avvocati, which has graciously agreed to represent us at a reduced rate. Having cultivated Diet Prada as a platform where we can denounce racism, amplify stories from the larger BIPOC community, and hold the fashion industry to a higher ethical standard, has been one of the most rewarding experiences thus far and our only hope is to protect that. ??, DP.

D&G這一出還真的是不要臉，在中國道歉完后，立刻就在意大利對(duì)在美國的@diet_prada提起誹謗訴訟，巨額的賠償金要求就是一種變相的威脅（為名譽(yù)打官司1元賠償?shù)男侣劜簧僖姡?，而各個(gè)國家對(duì)于言論問題的法律處理也不盡相同，對(duì)于語境語氣及公共影響的判斷也不一樣，這種異國處理就是在消耗財(cái)力和時(shí)間。整個(gè)的操作其實(shí)就是迫使對(duì)方承認(rèn)誹謗，然后洗白自己，感覺是被網(wǎng)絡(luò)暴力了一樣。真的是太無恥，不去反思自己的行為，反而店大欺人，表面一套背地里一套，這樣的品牌還是繼續(xù)涼著吧。

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