價(jià)格談判是外貿(mào)銷售中的關(guān)鍵一環(huán)，不僅關(guān)系著訂單能否順利成交，還決定著雙方的切身利益。

那么，外貿(mào)人如何才能在價(jià)格談判中掌握主動(dòng)權(quán)，步步為營(yíng)，從而達(dá)到自己理想的效果呢？

下面分享10個(gè)郵件模板，適合價(jià)格談判的各個(gè)不同階段，大家可以根據(jù)自己的實(shí)際情況進(jìn)行參考。

實(shí)戰(zhàn)模板一：

Dear Bob,

I wanted to follow up about our meeting yesterday. We are very excited to start to work with you on your website redesign project. As part of the design process, we will need to know how much budget you have allocated for the total project. Please let us know if this works for you and what would be the best time to call you about further details.

Sincerely,

Marketing Design Company Marketing Team

實(shí)戰(zhàn)模板二：

Dear John,

We are pleased to offer for your consideration one unit of our latest product, the Scooter. We know you will find this inspiring new model most promising.

As you requested, we have priced it at US$500 per unit plus $10 freight and insurance charges payable upon delivery, FOB Anywhere. It is our best price.

We are making this offer for five (5) days, after which time we will take the proposal under consideration.

Please advise if you would like to accept our offer within the next 24 hours. If not, please indicate the best price you can offer us at this time.

If you have any questions, please feel free to call us at any time.

Best regards

實(shí)戰(zhàn)模板三：

Dear Customer,

I was surprised to receive your email. Thanks for your interest in our product.

According to the product’s basic information, I think it will be difficult for us to reduce price than what you offered at present because we are a company with a good reputation and long history. We hope you understand this situation. However, if you purchase more than the quantity you wanted, we could consider giving some discounts.

Please kindly let me know your final price of purchase.

It will be my great pleasure if we can come to a successful conclusion.

Best regards

實(shí)戰(zhàn)模板四：

Dear Tom,

We have received several questions about the reason for changing our price structure and wanted to provide you with some background information on this decision. We looked at our current product offering, client needs and how we work with you, our channel partner, as part of that process.

As you are aware, the market has been highly competitive over the past few years. As part of our commitment to you, we want to ensure that [PRODUCT NAME] remains an attractive proposition for your clients. We have made some changes so that we can be more flexible in how we work with you and so that you can deliver even better value to your customers.

As a result, we will be increasing the list price of [PRODUCT NAME] to $XXX. Our new partner program will provide you with more support and better margins than ever before. We appreciate your support in helping us deliver on our brand promise and look forward to continuing to work with you in the future.

Thank you for your continued support and understanding.

Yours sincerely,

實(shí)戰(zhàn)模板五：

Dear Lis,

I hope you are doing well. It seems that we may have some potential customers interested in Bicycles; I would like to see if 你(name) can help us with the negotiation. That being said, please find attached a price list for your reference. We believe our prices are very competitive and can be open to negotiation.

Best regards,

實(shí)戰(zhàn)模板六：

Dear customer A,

Thank you for your email.

I think I can help you with this question.

Since there are no fixed prices, the price needs to be negotiated.

Depending on how much quantity or other factors, there might be some discount or special offer (for example, if your order goes over $500, it could qualify for free shipping or some different type of offer).

The price depends on the quantity (the more you order, the cheaper the price gets per item), whether there are any discounts or special offers at that time and if we use our promotional coupon.

Please let me know how much you want to order, and I can provide a quote for your reference.

Best regards

實(shí)戰(zhàn)模板七：

Dear Customer,

Concerning our previous correspondence and to the attached catalogue, we confirm that we are pleased to offer you the following item.

We have received your purchase order for quantity 50 of our coloured pencils at $0.5 per unit – a total price of $25,000. We regret that we cannot accept this order.

Our prices are quoted ‘ex-works, and we cannot make any concessions on these, as our margins are low. However, we believe it may be possible to meet your requirements by offering you a quantity discount as follows：We will offer the above price an additional 5% discount if you agree to place orders for this quantity.

Please advise by return if this is acceptable to you. We will then issue an official order confirming the new price and conditions of sale.

Best

實(shí)戰(zhàn)模板八：

Dear Customer,

I would like to thank you for your interest in ____ (our product/service).

As we discussed on the phone, I will be attaching our pricing list and terms and conditions. We know that price is important when making a purchase decision, so we’ll do our best to answer any questions you have about price.

– As you requested, our prices are now lower than the previous price you were considering. However, there is a downgrade in quality. We will need to charge an additional fee for this product because it requires more man-time and materials compared with other products. Also, this product may not be available after the sale. You can decide whether or not you want to proceed with the purchase.

– I’ve checked and there isn’t a price lower than ours for the same quality, because we’re using very high-quality materials and our craftsmanship is excellent. I’m afraid that we won’t lower the price, but I can offer you our loyalty discount.

– Let me check with my manager. If it’s possible, we will inform you as soon as possible.

If that meets your needs, please let us know, and we’ll proceed with the order.

Best regards,

YOUR NAME

實(shí)戰(zhàn)模板九：

Dear Customer,

I hope you are doing well. We have always been trying to carry out the best service for our customers, so I would like to take advantage of this opportunity to ask for your advice on further improving our services.

Looking at our current business relationship, do you think it is necessary to adjust the price level? If yes, what would be an appropriate price range?

Best regards,

Product Manager Emma Yang

實(shí)戰(zhàn)模板十：

Dear Jack,

I hope you are doing great; I’m excited to hear that the new product is done and will arrive soon! So let me get right down to business；I would like to get your opinion on what you think the price should be for this product.

We’re currently using $30/unit as our base price, but it’s possible that due to increased production costs, we’ll have to raise the price. What do you think？

In regards to the change of price, I’m flexible. Do you have a figure in mind that works for you？

I believe any number between 25 and 35 is an acceptable range. Let me know what your thoughts are.

Thank you for your time；I look forward to hearing from you！

Sincerely

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