如何把“麻煩客戶”變成“潛力股”?
上周發(fā)郵件開發(fā)到一個客戶,名叫Lorenzo.
我原本以為他是買產(chǎn)品的,沒想到他是來尋求幫助的。
消息內(nèi)容如下:
Hi! I am looking for a technical person.
we have often used a k8000c controller in the past. we now want to do this again but need a good explanation.we want to run a standard program on this k8000c controller and make an additional controller (e.g. raspberry, esp, arduino) that can send a signal to the k8000c controller to give a command to pause the current program and flash white.
大致意思是,他想找一個技術(shù)人員,想制作一款額外的控制器,通過運行一個標準程序,來為他經(jīng)常用的那款K8000C控制器發(fā)出指令。
然后告訴他有消息之后會發(fā)郵件給他,之后,他也把自己的微信二微碼發(fā)給了我。
然而,當(dāng)我把客戶的問題反饋給工程師的時候,卻被告知做不了。
后來我想了想,覺得也是。畢竟我們是做燈具的,雖然也會經(jīng)常為工程客戶配置控制系統(tǒng),但對控制器還是不夠?qū)I(yè)。
秉承著“專業(yè)人做專業(yè)事”的理念,也為了節(jié)約客戶時間,最后我建議他還是找專業(yè)控制器廠家來幫他做這件事。
If you need pixel lights or customized items, we can help you. but for controller, it's better to find a controller engineer to help you make your idea come true.

1. 舉手之勞的忙,得幫!
然后客戶問道:
Do you know any good controller engineer?
舉手之勞,我當(dāng)然義不容辭。
于是,我回答:
I'm trying to help you find one.
接著,便把我們常合作的一家比較專業(yè)的控制器廠家的英文官網(wǎng),發(fā)給了他。然后,解釋道:
This is another controller brand in China, very popular and famous, maybe you can find someone here to help you.
客戶表示了感激:
Ok thnx I‘ll try to contact them and add their WeChat.
2. 一句話,套出客戶的“潛力”!
趁著當(dāng)下客戶對我的“感激之情”正濃,我便趁熱打鐵地繼續(xù)說道:
“Good luck to you!”
“ If you need my help to contact them, I'm pleasure to do so.”
“Also, if any helps on pixel lights, pls remember Elisa, we are more professional on it.”
其實我心里很清楚,既然客戶需要控制器,肯定也是需要我們?nèi)薀艟叩?,因此?dāng)然要為自己爭取一次機會。
這就是我向客戶說出上面這番話的原因和目的。
果不其然,客戶問:
Do you have a complete product catalog? And is your company also able to do customs??Most of the pixel lights are ws2811 or something else. We are looking for a product that has pixel failure detection (ws2815 for example)
而我們公司,本就定制產(chǎn)品居多,這正好撞在了“槍口上”,巧得不能再巧。
我的回復(fù),如下:
yes, most of our products are customized items.
The chip you require is also available.we did some with ws2815/gs8206/gs8208 pixel lights in the past years.
We have many many products, so complete catalog maybe not available, but I can send you the catalog with normal products, you can check first.
隨后,我便把常規(guī)產(chǎn)品的彩頁發(fā)給了他。
客戶說:
Would be great.I will take a look later. Thanks!
3. 訂單來啦!
第二天,客戶又發(fā)來消息,具體聊天就不發(fā)了
聊天大概的內(nèi)容是,客戶并沒有明確具體數(shù)量,也說了目前暫時不需要訂單,但是他未來會買。
然而,就在昨天,也是我與客戶聯(lián)系的第4天,客戶突然就明確了訂單數(shù)量。
What is the best price you can offer me for 1k pcs, waterproof cable, 6leds, gs8206/ws2818
我便通過郵件,第二天把報價發(fā)給了他。
目前,該訂單仍進一步溝通中,價格已經(jīng)基本確定,還需要確認一些細節(jié)。
成單只是早晚而已,退一步講,哪怕這次成不了單,我也不怕等。
畢竟跟進一年半載才終成單的案例不是沒有,我要的是客戶對我的信任和交心。
更何況,客戶已經(jīng)明確告訴給我了他原供應(yīng)商的價格,我就更不怕最后成不了單!
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