We bid farewell to the romantic February and usher in the spring of March. March is a special month for Lijiang. The Naxi people's grandest "Sanduo Festival" has just passed, and the March 15 International Consumer Rights Day is coming.

Tourism boom in Lijiang

Yunnan is a major tourism province, and Lijiang not only has the characteristics of ancient fragrance, but also two national 5A scenic spots, namely Lijiang Old Town and Jade Dragon Snow Mountain, and the remaining seven national 4A scenic spots. In 2019, the number of tourist visits exceeded 50 million, with an average of 130,000 tourists per day, and the total tourism revenue exceeded 100 billion yuan.

Moreover, this is still the data before the epidemic. Now, when the epidemic is released, people's long-suppressed tourism sentiment in the three years of the epidemic will usher in an "explosive" tourism peak. In the first five days of the Spring Festival holiday, Lijiang received 1,361,100 tourists, an average of 272,000 tourists per day, and the tourism income was 8322.64 million yuan. The number of tourists in the first five days of this year's Lunar New Year holiday is approaching the number of tourists in the whole of 2019.

Such "explosive" tourism boom, will certainly bring many problems, such as: "black tour guide", "forced consumption" and other problems. In fact, as early as 2016, CCTV network has exposed the Yunnan tour guide forced shopping, abuse of tourists, from the perspective of consumers, in the travel consumption, of course, hope to be more sincere, less routine; From the perspective of relevant departments, if there are mistakes, shall we correct them, improve them, improve the service quality, and exchange tourists' favor with sincerity and sincerity?

3.15 Watching Lijiang

Coinciding with Consumer Rights Day on March 15, what improvements has Lijiang made in terms of tourism? Is there any improvement in quality?

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1. Honest tourism, sincere Lijiang

In July last year, Lijiang Culture and Tourism Bureau and Lijiang Tourism Association issued the proposal of "Construction of Civilization and Integrity", emphasizing "beauty of language", "beauty of behavior", "beauty of image", "safe eating", "safe living", "pleasant travel", "comfortable travel", "satisfactory shopping", "Happy entertainment" and "mass participation". On 15th of the same month, pilot policies related to "Implementation Plan for the Establishment of Pilot Enterprises of Tourism Shopping at Ease in Lijiang (Trial)" were issued to boost the high-quality development of the tourism industry, continuously strengthen the construction of integrity, better meet tourists' demand for safe shopping, effectively reduce travel-related complaints, negative public opinion and return rate, and constantly improve tourists' satisfaction.

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2. Standardize the tour guide industry by example

In August last year, Lijiang Tourism Association issued the Proposal on standardizing Tour guides' professional behavior and making Lijiang Tourism Promotion Ambassador, in which it mentioned to resist the illegal behavior of "zero tour fee, negative tour fee, gambling group" and other "unreasonable low price tour", and to resist the erosion of the unhealthy trend of the industry. Do not sell goods to tourists, do not ask for tips, do not force or disguised force tourists to buy, participate in self-pay programs; Not to change the travel schedule without authorization, not to increase, reduce or terminate the tourist items without authorization; Do not cheat customers, strive to be law-abiding, good faith service model.

3. Review of previous years March 15

On March 15 last year, Lijiang City Market Supervision Administration and Gucheng District Market Supervision Administration jointly held the "March 15" International Consumer Rights Day series activities with the theme of "Jointly promote consumption Fairness" in Yuhe Square of the ancient city. A total of 135 demonstration units of "honest management and assured consumption" were established, 545 cases in the field of consumption were investigated and handled, and 11,100 calls from consumers were accepted, saving 10,154,100 yuan of economic losses for consumers. These practical works have greatly improved Lijiang's consumption environment, effectively guaranteed consumption safety, effectively upgraded consumption structure, and effectively promoted the city's economic development and social harmony.

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Honesty in Yunnan, faith in Lijiang

"China's tourism to Yunnan, Yunnan tourism to Lijiang", once because of the "black tour guide" incident controversial, but in fact as long as the lack of supervision, lack of professional ethics constraints, black tour guides are all over the country, and how to solve this problem, is the top priority. At present, Lijiang tourism is a transparent tourism, to resist bad practices in the industry and start from the source. It not only implements and strengthens the examination of tourist guides' certificates, but also establishes good professional ethics and serves tourists wholeheartedly.

Lijiang is a land of roses. The journey here is influenced by classical culture, the publicity of emotions, and the purification of the soul. What tourists hope to get here is a good experience, a burning heart, and an unforgettable trip. 3.15 On the International Consumer Rights Day, sincerity is the best stabilizer and the best publicity. It is believed that Lijiang tourism will be better and better.