本次，將繼續(xù)整理其它常用開發(fā)信模板，大家根據(jù)自己情況選用和調(diào)整……

還是那句話：

成功的單子可能千篇一律，但客戶的需求總是各有不同。對(duì)于外貿(mào)新手來說，應(yīng)該掌握的是【整合】以及【靈活】。

什么意思？

就是在每些模板上，即根據(jù)自己的行業(yè)、公司、產(chǎn)品情況以及自身的經(jīng)驗(yàn)判斷進(jìn)行調(diào)整和完善，做出一套適用于自己的郵件模板，這樣能讓自己在以后每一次與客戶進(jìn)行郵件溝通的時(shí)候都能夠高效省時(shí)，最大程度上提升客戶開發(fā)跟進(jìn)工作的整體效率和效果。

本期模板目錄

回盤篇

1、一句式簡(jiǎn)單回盤郵件模板

2、精準(zhǔn)式回盤模板

3、及模棱兩可不詳回盤模板

報(bào)價(jià)篇

1、范圍報(bào)價(jià)模板

2、精準(zhǔn)報(bào)價(jià)模板

3、報(bào)價(jià)單式報(bào)價(jià)模板

4、成本報(bào)價(jià)模板

回盤篇

01

一句式簡(jiǎn)單回盤郵件

Warm Tips:

對(duì)于一句式詢價(jià)詢盤的回復(fù)可以采取逆向抓住主動(dòng)權(quán)的回復(fù)方式，先反問客戶具體需求，了解清楚再報(bào)價(jià)！但是切記，巧妙的逆轉(zhuǎn)話題in order to的妙用。

客戶詢盤：

I want to buy 200kgs, How much is this silicone?

回盤模板：

Hello Dear xxx,

Tks for your inquiry from Made-in-China.com,

we are glad to know that you are interested in liquid rubber for molding, right?

Congratulations on you to find the right supplier, We are a leading manufacturer of this kind silicone more than 16 years.

I'd like to give you the price right now, however we have thousands products, in order to recommend you the best suitable products. May I confirm some information with you as follows.

1. What's the hardness do you want? 20shore A, 30shore A, 40shore A?

2. What's the mixing ratio do you want? 100: 4: 1: 1 or 10: 1?

3. What's the application do you want to use for, gypsum, resin, concrete or others?

As soon as confirm information above.We'll provide more details information for you as well as the quotation,shipment etc. Waiting for your reply soonest.

02

精準(zhǔn)式回盤模板

客戶詢盤:

I'm Alexandre, CEO of ***** company in France. We are specialized into promotional gifts and krafts.

For our clients, we are, interested in your Muti-function Bluetooth key finder as a promotional gift. We are looking for a strong business and cooperation into the long term business. Many clients are already interested in this product.

Here after jobs to quote:Qty =1300 units

Mass color: we need to have a pantone mass color

Printing: 1 logo printing on 1 side in 2 colors

Packaging: we have to offer into a cardboard packaging, black color/enclosed an example: this is a box with EVA foam (black color), die cut for the shape of the key finder +1 cardboard sleeve in 300gsm, black color, with printing logo full color on it, mat lamination.

Here enclosed some examples (EXAMPLES ONLY, just to show what we are talking about) Sample time + cost? Lead time for the job? Packing list info?

Please send us a detailed quote for this job,by filling in teh enquiry form enclosed.

I'm waiting for your complete answer.

回復(fù)詢盤：

Dear Alexandre,

Very glad that you are interested in our Muti-function Blue-tooth keyfinder from Made-in-China.

Congratulation on you to find the right supplier,we are a leading professional manufacture of electronic gadgets in China.And this blue-tooth keyfinder is our best seller as a promotional gift in 2021.

Currently we have two designs, the mainly function is anti- lost, remote shutter, recording voice, location mapping.CV-F12 can be used to track multiple device with single app,which can only workable for Android and Apple System with 3 different languages--Chinese,English, and Spain. Another CE-F 10 is a simple blue-tooth finder which use to track device one by one. Dear Alexandre.Attached is our price list, pls confirm which one do you prefer to?

Abt your other requirements-

1.Mass color:we need to have a pantone mass color

---Yes, we can do it if your gty above 1k

2. Printing:1 logo printing on 1 side in 2 colors

---Yes, it's also ok, pls send the clean & big picture so that we can consult the logo charges for you.

3. Sample Time:1-2 days after getting your payment (Ps:here we use our own package at first) Sample charges: EXW 10usd/pcs Lead time for the job:15-25 days

Packing List information:300-352 pcs/carton, details pls check the attachment quotation list. If yours, pls confirm your details requirments at first so that we could calculate for you.

Any question welcome to contact me anytime.

03

模棱兩可不詳詢盤的回復(fù)

外貿(mào)中經(jīng)常收到一些模棱兩可泛泛而談的詢盤，不知道準(zhǔn)還是不準(zhǔn)的詢盤，這些詢盤并不代表質(zhì)量差，也許客戶是隨便問問，但可能也是一個(gè)不錯(cuò)的潛在機(jī)會(huì)?？梢哉业角腥朦c(diǎn)或突破口來回復(fù)，比如先介紹產(chǎn)品，再介紹公司來確認(rèn)客戶的具體需求！

1.Company Profile 的制作;

2.公司名，地址，網(wǎng)址，公司簡(jiǎn)介;

3.公司圖片;

4.樣品間圖片，產(chǎn)品圖片;

5.產(chǎn)品種類及具體詳情;

6.公司近3年內(nèi)的銷售額(有圖表更佳);

7.現(xiàn)有客戶分布(有圖表更佳);

8.現(xiàn)主要客戶(配客戶logo更直觀)（這個(gè)主要針對(duì)于大型零售商類似于眾所周知的walmart等客戶，如果是其它產(chǎn)品最好說哪個(gè)市場(chǎng)第一大，第二大客戶即可，不便直接把客戶公司名羅列出來，以免競(jìng)爭(zhēng)對(duì)手挖客戶）

Dear XXX,

Tks for interesting our silicone on Alibaba!

Here are our main categories as follows—

1. Moldmaking Silicone

2. Life Casting Silicone

3. Pad Printing Silicone

4. Electronic Potting Silicone

5. Insoles Silicone

6. Textile Coating Silicone

Attached is our company profile, any interests, more details information will be provided as per your request.

報(bào)價(jià)篇

1. 范圍報(bào)價(jià)

什么時(shí)候用范圍報(bào)價(jià)?

很多時(shí)候客戶一封郵件過來就問產(chǎn)品報(bào)價(jià)，可是你對(duì)客戶的具體需求、數(shù)量等并不了解，直接報(bào)價(jià)過去很冒失也顯得不專業(yè)，這個(gè)時(shí)候可以直接先跟客戶報(bào)一個(gè)范圍價(jià),再跟客戶確認(rèn)其具體需、訂量。

好處:

1.這樣一來可以回答客戶的問題，二來也可以自然過渡你想要確認(rèn)的東西；

2.有些客戶你跟他確認(rèn)具體需求時(shí)客戶就不是很配合，一直盯著價(jià)格問，這時(shí)候先發(fā)一個(gè)范圍報(bào)價(jià)過去，可以試探他是否真的有下單的想法。

客戶詢盤：

Hi, What is the price?

Ths

Jim

回盤:

Hello Jim,

Tks a lot for interesting in our silicone.

Here is price range for your reference—

Condensation silicone: 6.28-12.88$/kg

Addition cured Silicone: 9.88-19.88$/kg

Dear Jim, as we have thousands kinds silicone for different application, in order to recommend you the best suitable one, may I confirm some information with you as follows—

1.XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

2.XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

3.XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

As soon as confirm some information above, more details products specification as well quotation, shipment will be sent for your reference.

Waiting for reply soon

2. 精準(zhǔn)報(bào)價(jià)

一個(gè)完整的報(bào)價(jià)組成要素：

1．貿(mào)易商術(shù)語(yǔ)

2．價(jià)格

3．?dāng)?shù)量

4．付款方式

5．包裝方式

6．運(yùn)輸方式

7．交期

9．報(bào)價(jià)有效期

10．匯率

附加：

海關(guān)編碼

產(chǎn)品保質(zhì)期

MOQ

Hi Jack,

Below is our best price for rtv-123

EXW xx$/kg basic on your qty=3000kg

Exchange Rate: 6.3(1USD=6.3RMB)

Package: 25kgs/drum, vacuumed packing

Expiring Time: 12 months storing in a dry & cool place under 25 Celsius degree.

Shipping Terms: By Sea.

Payment Terms: T/T 100% in advance

Delivery Time: Within 5 days after obtaining your bank receipt against the payment.

Price Validity: Within 20 days.

HS code: 39100000

Abt the shipping cost may I know your destination seaport pls? So that we can consult it for your reference.

Warm Tips:

精準(zhǔn)報(bào)價(jià)最好做成表格的形式一目了然；同時(shí)也非常直觀的可以看出不同數(shù)量區(qū)間的價(jià)格對(duì)比。

Hi Jac,

Belowing is our best price, pls check it.

[sheet]

Exchange Rate: 6.3(1USD=6.3RMB)

Package: 25kgs/drum, vacuumed packing

Expiring Time: 12 months storing in a dry&cool place under 25 Celsius degree.

Shipping Terms: By Sea.

Payment Terms: T/T 100%in advance.

Delivery Time: Within 5 days after obtaining your bank receipt against the payment.

Price Validity: Within 20 days.

HS code: 39100000

Abt the shipping cost, may I know your destination seaports pls? So that we can consult it your .

3. 報(bào)價(jià)單式報(bào)價(jià)

Dear Alexandre,

Tks for your inquiry from Made-in-hina.com，

I'm glad that you are interested in our Muti-function Bluetooth keyfinder.

Congratulation on you to find the right supplier, we are a leading professional manufacture of electronic gadgets in China, and this keyfinder is our best seller in 2021.

Currently we have two designs, the mainly function is anti-lost, remote shutter, recording voice, location mapping.

1. CV-F12 can be used to track multiple device with single app, which can be workable for Android and Apple System with 3 diffrent languages—Chinese, English, and Spain.

2. CV-F10 is a simple bluetooth finder which use to track device one by one.

Attached is our price list, pls check &confirm it. which one do you like?

Walting for your reply soon.

Price lisa

資源福利：在貿(mào)課圈公眾號(hào)菜單欄回復(fù)“報(bào)價(jià)單”，獲貿(mào)課講師貓姐分享的報(bào)價(jià)單模板。

4. 成本報(bào)價(jià)

1.什么時(shí)候用成本報(bào)價(jià)法?

國(guó)際交易中成本報(bào)價(jià)法一般還是用的比較少的，一般是針對(duì)中東、印度等這些經(jīng)常壓價(jià)壓得特別離譜的國(guó)家，或是談價(jià)談到最后客戶還是堅(jiān)持目標(biāo)價(jià)沒有任何讓步的余地，用成本報(bào)價(jià)法是能清楚明了的讓客戶知道你所報(bào)價(jià)的合理性。

Dear Kim,

Attached is Cost Quotation, pls check it.

To be honest, we are keen to win this order, however, we have no margin to reduce this price again, and it's really a pretty reasonable price basic on such nice quality. And we can't debase our quality and profit to achieve your target price, sorry!

Surely,as a good friend, personally I don't want to make you disappointed.

So, I have two proposal for you—

1.xxxxx

2.xxxxx

Pls advise your idea about it, takes in advance!

Sincerely &B.R

[sheet 1]

2.成本報(bào)價(jià)法注意事項(xiàng)

1)不要客戶一詢價(jià)就給成本報(bào)價(jià)；

2)成本報(bào)價(jià)不要隨便用,特別是此產(chǎn)品是你們公司的某種專利產(chǎn)品或技術(shù)機(jī)密的產(chǎn)品；

3)工程造價(jià)的項(xiàng)目產(chǎn)品可以用；

4)成本報(bào)價(jià)不用把所有價(jià)格組成項(xiàng)目羅列的十分清楚,只需要一個(gè)大概的組成部分即可,以避免被競(jìng)爭(zhēng)對(duì)手獲取而造成不必要的麻煩。

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