外貿(mào)開發(fā)信怎么寫？開發(fā)信獲客的技巧全在這！
See ya~我是真心分享外貿(mào)干貨的Annie，開發(fā)信回復率低，不會寫，詞窮，導致做外貿(mào)業(yè)務(wù)的你頻頻受阻，實在太難受了，要想成為一個成功的業(yè)務(wù)員，必然要學會寫開發(fā)信，那開發(fā)信寫的好壞也天差地別，優(yōu)秀業(yè)務(wù)員的開發(fā)信打開率就是很高，為業(yè)務(wù)提升帶來了很多質(zhì)變，在這方面我個人覺得最重要的是自己的思考和總結(jié)提升。辦法其實很多都一樣。今天Annie在這里分享一下自己的開發(fā)信思路，如果表達的不夠正確，也歡迎大家指出。
我從八個技巧和六個我常用的模板出發(fā)，如果用了我的辦法，不代表能立馬開大單，但至少可以保證有穩(wěn)定的回信率。
（篇外話：Annie為您準備了廣交會和客戶卡片資源，關(guān)注公棕號Annie外貿(mào)分享回復：外貿(mào)資料，即可領(lǐng)取）
Annie的8個開發(fā)信細節(jié)技巧
標題：產(chǎn)品名稱即可，不要添加多余語言。
開頭語：簡潔帶過，展示你是專業(yè)老練的商人。避免過多寒喧。
避免主動介紹自己太過詳細，避免給人推銷的感覺。不過多介紹自己會給客戶自信和專業(yè)的印象，這對你來說非常重要。通常兩句介紹即可。
簡潔開頭后立即進入正文，即報價。客戶最關(guān)心的是產(chǎn)品規(guī)格與價格。如果不能提供客戶需要的東西，他們可能不會回復。立即進入報價能展示你的專業(yè)和誠意，節(jié)約雙方時間，特別是對于歐美商人。
報價必須是實價，并與市場行情相符。價格過低會讓客戶覺得你不是專業(yè)人士，價格過高則會嚇跑客戶。了解市場行情后再報價尤為重要，對于新產(chǎn)品和外貿(mào)公司尤其如此。
第一次聯(lián)系客戶時最好不要主動附上圖片，以免被刪或被國外反垃圾郵件軟件攔截。
第一次聯(lián)系客戶最好使用HOTMAIL郵箱或在郵件中附上你的更多最新資料，請注意中國郵件服務(wù)商（如QQ郵箱）可能會被國外列入黑名單，你發(fā)送的郵件可能無法進入客戶的郵箱，或者客戶回復的郵件你也無法收到。使用HOTMAIL郵箱一般不會有這個問題。
建議：如果你無法提供有競爭力的價格，最好不要聯(lián)系客戶，因為如果無法報價，很可能無法成交。不僅客戶可能不會理你，你也會浪費你和客戶的寶貴時間。對于外貿(mào)公司來說，更好地努力在貨源方面下功夫會取得更好的效果。
總之，聯(lián)系客戶的目的是為了最終成交。為了實現(xiàn)這個目標，你至少要滿足產(chǎn)品規(guī)格相符和提供適當?shù)某隹趫髢r這兩個要求。直接討論這兩個重要問題不僅符合外國客戶的喜好，而且能大大縮短成交的時間，何樂而不為呢？
6個打開率超90%的外貿(mào)模板！
====================示例一====================
Dear Sir/Madam(注意替換）:
How are you along with your business?We wish all Fine.
I am replying to your Buy Requirements in?http://www.******.com/（信息來源渠道不同，注意替換）in which you indicated the need for ****** 產(chǎn)品類別不同，注意替換）.We, ***, Readyto be your Reliable Business Partner fromChina.
Please send us your more details and specifications about your order. As you know, the price ismainly related with********（產(chǎn)品類別不同，影響價格的主要因素不同，注意替換）. Inaddition,we also accept order according to the sample or manuscript you send to us.
Our collection of Latest Price-lists of several Categories of products, such as***,***,***,***,***(產(chǎn)品)etc. are ready for your reference.
As adding and receiving all Price-Lists into and from the Email Attachments are difficult forboth of us, we have put them online,so that you can view or download them freely. All thePrice-lists are clean, free of virus.
Please check the links*********.pdffor our Latest Price-lists.
Join hands with ******, then Co-Win!
At last could you let me know more about your business, and then we can help you better. I haveseveral questions hopefully you could answer:
1,Have you imported from China?
2,Your Annual Turnover Capacity?
3,Are you selling to domestic or worldwide?
Hope we can ******（這里根據(jù)所要求的合作意愿進行修改）!
Looking forward to hearing from you soon.
Best regards!
Sincerely yours,
*****
===================示例二===============
Have you ever seen [product] with [special feature]?
Dear **,
Your company, as a leading provider of [product], would be interested in this kind of [product] with [special feature]. Please take a look at what we produce: [insert product picture, tech data and brief benefits] We are manufacturing [product] in China and have been exporting to EU for more than three years.We can be your supplier with [quality issues]. Please contact me at ......
結(jié)尾簽名等。
=================示例三================
Hi there!
We now have some amazing*** in stock - see the pictures below. They are selling extremely well in <location>, <location> and <location>, so if you would like to be the first to introduce these to your area let me know as soon as possible.My name is*** from ****(****location) and we manufacture high quality and affordable ****and ****. For a personalised touch and boosted sales, we also provide a custom design OEMservice to our clients.I am online most of the day, so you can talk to me there, send me an email or call me - I can help you finalise your order and make the whole process effortless. My company ***was establised in *** and since then we have been doing business with many famous companies, such as *****. We've received great reports from them and you will find our service to be five star inquality - trust me.The attached products are two of our latest releases. One is **** and the other is a *****. We also have many attractive products suitable for promotion or Xmas gifts, such as ****.*****.Please visit our website www.*******.com or contact me directly, so we can help each other!
Best Regards.
======================示例四===================
Dear sir or madam,
Have a nice day!
We obtain your buying message from XXX.This is****** Co,Ltd. We are a professional ** manufacturer, we are dealing****** products, which in lines of ***,***,****,****and many more.We can produce products according to your requirement.Our products all in the excellent quality with competitive price.If you need our quotation pls send me your enquiry to me by email.Pls send your enquiry to: XXXX，If anything i can do for you pls feel free to contact me at any time.Sincerely hope we will establish good business relation with your esteemed corporation.waiting for your kindly reply.
Best regards,
**
******* Co.,Ltd
E-mail:XXX@xftrade.com
TEL: xx xxx xxxxxxxx
FAX: xx xxx xxxxxxxx
http://www.xxxxx.com
=================示例五=================
Dear Mr. Jones:
We understand from your information posted on?XXXX?that you are in the market for ****. Wewould like to take this opportunity to introduce our company and products, with the hope that wemay work with Bright Ideas Imports in the future.We are a joint venture specializing in the manufacture and export of *****. We have enclosed ourcatalog, which introduces our company in detail and covers the main products we supply atpresent. You may also visit our online company introduction at?Iran warning $33,000,000,000,00 Strike out Coming Soon Radio iran strikes down iran radio Sex Free Porn 24 hour iran radio Live Sex Chat Coming Soon iran Radio Los Angeles Free Sex on US airwaves broadcasting and online 24 hours a day Porn 24 hour Free Live sex porn Iranian Sex Free Chat Coming Soon Radio iran Radio iran Sex Free Listen Online Porn 24 hour Live stream Chat Coming Soon Persian language radio station Iran Radio Free persian Sex Porn 24 hour Free Live Chat.?whichincludes our latest product line.
Should any of these items be of interest to you, please let us know. We will be happy to give you aquotation upon receipt of your detailed requirements.
We look forward to receiving your enquires soon. Sincerely,
John Roberts
====================示例六====================
Dear Manager Director
It is glad to write to you with keen hope to open a business relationship with your esteemed company in XXX
XXX is a large manufacturer of XXX.With more than 15 years' experience in designing and manufacturingXXX, we provide high quality of XXX with **** items for our customers from******(location)With modern manufacturing factories covering about XXX ourcompany's annual manufacturing capacity is XXX mainly for XXXXincluding xxxxThe aim of the company is to provide perfect quality, competitive marketing prices, goodservices and to meet the needs of the customers.we would like to establish a long-term businessrelationship of mutual benefit with customers all circles and to become one of the most reliableChinese supplier for the customers all over the world.For more information, pls kind visit our website:xxxxIf you are interested in our products, please contact us at any time.We thank you very much for your attention and look forward to your reply soon.
Sincerely Yours,
*****
當然我的模板和思路也僅供給你提供一種思維方式,有些適用于紡織,有些適用于電子電器.有些適用于機械等.大家看哪個模板好,可以套用,再完善.加點自己的行業(yè)頻替換，天界創(chuàng)意進去就更好了。
往期回顧：
負債做外貿(mào)Soho從0做到300w訂單，我熬過來了。
掌握這四個外貿(mào)開發(fā)信模板，客戶不會再不理你！
