The 4th ChinaLuxury Digital Innovation Summit 2023

由ECV主辦的2023第四屆中國奢侈品數(shù)字化創(chuàng)新峰會將于6月26日-27日在上海隆重召開！

此次會議將線上線下同步舉行，重點討論后疫情時代奢侈品行業(yè)主要的數(shù)字化戰(zhàn)略與趨勢，探討數(shù)字化技術如何成為與消費者溝通的有效手段和關鍵媒介，如何做好線上消費者洞察，以及在碳中和的背景下奢侈品行業(yè)如何應對氣候變化，推進可持續(xù)發(fā)展。本次峰會將為品牌主提供良方，使之得以構建實現(xiàn)長期數(shù)字化轉型的能力，同時在數(shù)字世界中保持奢侈品牌傳統(tǒng)，從而在2023年及未來制勝中國市場。

The 4th China Luxury Digital Innovation Summit2023 organized by ECV will be held in Shanghai from June 26 to 27. The summitwill be held in-person and online.

Thisconference will focus on discussing the main digital strategies and trends ofthe luxury industry in the post-epidemic era, discussing how digital technologycan become an effective means and key medium for communicating with consumers,how to make online consumer insights, and how to achieve carbon neutrality. Inthe context of how the luxury industry responds to climate change and promotessustainable development. The summit will provide brand owners with a recipe forbuilding their ability to achieve long-term digital transformation whilemaintaining luxury brand heritage in a digital world to win the Chinese marketin 2023 and beyond.

部分議題 PartialTopics

• 新市場格局下的奢侈品發(fā)展機遇與挑戰(zhàn)

• 元宇宙營銷：突破傳統(tǒng)界限，打造沉浸式購物體驗

• 數(shù)字化如何助力重塑品牌力

• 奢侈品全觸點營銷：從經(jīng)典零售商業(yè)模式到數(shù)字化建設的挑戰(zhàn)

• 數(shù)據(jù)驅動營銷與定制化如何改變奢侈品行業(yè)的游戲規(guī)

• 數(shù)字化重塑零售體驗

• 后疫情時代，中國消費者回流趨勢與展望

• 酒店創(chuàng)新如何創(chuàng)造競爭優(yōu)勢

• 可持續(xù)發(fā)展概念如何賦能奢侈品牌營銷

• Opportunities and Challenges for LuxuryGoods Development under the New Market Structure

• Metaverse Marketing: Pushing TraditionalBoundaries to Create an Immersive Shopping Experience

• How Should Luxury Brands Closely TrackConsumer Dynamics in the Digital Age?

• Luxury Full-touch Marketing: From theClassic Retail business Model to the Challenge of Digital Construction

• How Data Driven Marketing &Personalization Change the Game in Luxury

• Fashion Luxury in China Social DigitalWorld

• In the Post-epidemic Era, the Trend andProspect of Chinese Consumers Returning

• Hotel Innovation and the Creation of CompetitiveAdvantages

• Sustainability Concept Empowers BrandMarketing

部分演講嘉賓 PartialSpeakers

勘訊、安永、GUSTO、玩美移動、香港紡織服裝研究院、TecRetail、發(fā)發(fā)奇、妃魚、康納利、歐萊雅、歷峰集團、德勤、天貓、裸心集團……

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