BEC口語（四）
第二輯? TEST 4
Market research
Understanding your customers and their buying habits can help you sell more effectively, compete with other suppliers, target new customers and identify new opportunities.
Carrying out customer research on loyalty, satisfaction and service can make a big difference to your business. If you know how your existing and potential customers make their buying decisions, you can adapt your sales methods to fit their needs.
Understanding market trends is also important if your business is to make the most of its opportunities and remain competitive. You need to understand your competitors and be aware of what they are doing in order to exploit any weaknesses.
You've got to keep working at your relationship with your customers.
Creating a loyal band of customers through good service is a great achievement.
Creating a happy, harmonious and on-going relationship with customers is an admirable accomplishment for any business.
You know their need better than anyone and they know they can rely on you to give them what they want.
Listening to what customers need and accurately responding is the key to success - the better you serve your customers, the more success you will welcome through your doors.
Financial management
Reducing costs is not simply attempting to slash (砍掉) any and all expenses unmethodically（莫名其妙地，毫無目的地）.
4. Cancel contracts with non-performing suppliers
5. Implement virtual meetings 虛擬會議
6. reduce energy costs?
Communication
Communication is one of the organizational functions that helps a company to stay efficient and productive.
One of the more important forms of organizational communication is inter-departmental communication. 跨部門溝通
The importance of communication between different departments in an organization becomes most evident when that communication breaks down. 溝通失敗，缺陷
Implementing policies to strengthen inter-departmental communication help to underscore（強調(diào)） its importance and maintain an efficient flow of information. 信息流
Accurate and efficient communication between departments builds trust within the organization.
Departments should ensure that the information they are giving to other deparments in the organization is reliable to help improve operational efficiency. 運營效率
The accurate exchange of information between departments improves the ability to meet sales projections （遠(yuǎn)景，目標(biāo)，計劃） to get product to distribution points（分銷點）and to have contracts and documents reviewed by（瀏覽）the proper people.
Information exchange allows for a productive exchange between engineering and marketing about the release of a new product and gets information on prospective employment candidates（潛在應(yīng)聘者）to the human resources department.
Need to get some more motivation out of your employees?
It is important that you are clear about what you are trying to achieve through your incentive scheme.
?increasing turnover 銷售額，銷售量
?increasing margin 提升利潤
?improving service 改善服務(wù)
?targeting specific products 定位產(chǎn)品
?decreasing costs 降低成本
?improving green credentials 提升環(huán)保資質(zhì)
?enhancing staff skills 員工技能
?resolving complaints 處理投訴
The various types of incentives are classified into two broad categories: financial and non-financial. Here, financial incentives may further be classified as individual incentives and group incentives.
Co-partnership 合伙人 scheme: under this scheme, some shares are given to the employees so that they can get share of profit.?
Profit-sharing 利潤分享 scheme: according to this scheme, the workers get a share of the profit of the organization in addition to their wages.
Leading organizations have implemented variable pay（變化工資）, in the form of incentives, to differentiate and recognize top performers in the organization. 差異化
Think of alternatives to just paying cash.
Remember that your staff have different motivations for wanting to work - for some younger members of the team it might be about having the latest technical gizmo（小玩意） - iPods and iWatch, etc.
For other members that run a house and raise a family then the ability to use the scheme as gift vouchers（代金券） for certain stores or even a discount off the weekly shopping bill could be important.
