「釋義」

性價(jià)比（或稱為價(jià)格效能、效價(jià)比、價(jià)效比）為性能和價(jià)格的比例，俗稱CP值。在經(jīng)濟(jì)學(xué)和工程學(xué)，性價(jià)比指的是一個(gè)產(chǎn)品根據(jù)它的價(jià)格所能提供的性能的能力。在不考慮其他因素下，一般來說有著更高性價(jià)比的產(chǎn)品是更值得擁有的。

「應(yīng)用場景」

2011年8月，小米推出首款手機(jī)時(shí)，定位是讓消費(fèi)者“以負(fù)擔(dān)得起的價(jià)格取得優(yōu)質(zhì)技術(shù)”。它通過自己的網(wǎng)站直接出售給消費(fèi)者，利潤率低于5％，是這個(gè)產(chǎn)業(yè)內(nèi)最低的利潤率。小米直接接觸技術(shù)嫻熟的消費(fèi)者，因此能跳過所有的中介者，包括許多層的全國性、地區(qū)性和地方性批發(fā)商與零售商，避開這些全都會(huì)收取費(fèi)用的中介者。直接銷售給消費(fèi)者的方法，產(chǎn)生重大的成本優(yōu)勢，手機(jī)性價(jià)比遠(yuǎn)高于市場上的任何其他產(chǎn)品，并加快小米將產(chǎn)品送達(dá)消費(fèi)者手中的速度。目標(biāo)消費(fèi)者回應(yīng)熱絡(luò)：需求遠(yuǎn)超過生產(chǎn)，以致小米每周只能開放電子商務(wù)網(wǎng)站一天，有時(shí)存貨在幾分鐘之內(nèi)就搶購一空。持續(xù)不斷地立即完售，引發(fā)社群媒體風(fēng)暴，品牌口碑散播到愈來愈廣的受眾，刺激進(jìn)一步的需求。

When it introduced its first phone in August 2011, Xiaomi positioned itself as offering “quality technology at an affordable price.” It sold directly to consumers, through its own website, at a margin of below 5% — the thinnest margin in the industry. Because of its direct engagement with tech-savvy consumers, Xiaomi was able to trim out all intermediaries — the many tiers of national, regional and local wholesalers and retailers, each of which charged a markup. Its direct-to-consumer approach created a significant cost advantage — the phone’s feature to price ratio was far more favorable than anything else on the market — and increased the speed at which Xiaomi could reach its consumers. Target consumers responded: Demand outpaced production so much that the firm could only open its e-commerce site one day per week and stocks sometimes sold out within minutes. The constant and instant sell-outs led to social media storms, spreading the brand to an ever-wider audience, stimulating further demand.

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以上文字選自

How Xiaomi Became an Internet-of-Things Powerhouse

楊海洋（Hai-Yang?Yang ）馬京晶（Jing-jing Ma ）阿米塔瓦·查托帕耶 （Amitava Chattopadhyay）| 文

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