第二輯? Test 2

A: Communication Skills

1. Providing foreign language training for employees brings an abundance of benefits for both your company and employees.
2. Here are just a few of the reasons your company should consider foreign language training.
3. For employees who master a language to a high level, the ability to communicate with new and potential overseas customers has huge competitive advantages.
4. From marketing to customer support, languages can present new business opportunities, increase sales and improve retention of existing customers.
5. For employees who are just grasping the basics, customers and international colleagues will be grateful and often pleasantly surprised at their new found skills.

- Learning a foreign language can increase creativity amongst your workforce.

- Employees who learn a language will also develop an understanding of foreign culture, politics and business practices.
- Learning a second language helps to improve your employees' native too! It encourages learners to think about area such as grammatical construction and ultimately will lead to a better grasp of their native language.
- Providing language training can help to prevent staff from developing memory disorders.
- Learning a language will help build employee confidence in dealing with overseas customers.
- Language training will make employees feel valued and gives learners a great sense of achievement.

B: Advertising

With thousands of ad firms wanting your business, how can you choose?
Before beginning the search, a small company needs to think critically about what role an advertising would play into your business objectives.
Is an Ad Agency Right fot You?
Working with an advertising agency, especially for the first time, should not be an impluse decision.
And, agency partnerships are not the end-all, be-all.
Some successful companies rely solely on in-house talent to promote their brand.
Next, Write a Request for Proposal
A request for proposal (RFP) is the most common way companies share a little bit about themselves and your advertising objectives, as well as any financial requirements or contractual stipulations （合同條款）that make your request unique.
The realistic scope and direction of your advertising stems from a clear understanding of your business model and your customers demographics. （商業(yè)模式和客戶信息）
No one knows more about your business and your customers than you do.
Search Thoroughly, and Find the Best Agencies for You
Remember that agencies come in all shapes, sizes, and colors: there are thousands of them, and they are constantly changing.
"Find people you trust who have been through the process recently to keep you up to date with the dynamics of the industry."
"Even if you did a selection process three years ago, half those agencies are going to be very different today."

C: Finance （上市融資）

Floating your business on a stock market involves selling a percentage of your business in the form of shares, which are subsequently traded.
Before you even consider floating your business on the stock market, you need to determine whether it is suitable and ready for life on a public market.
Investors will only be interested in buying shares in companies that have secure earning streams and strong growth prospects. （盈利能力，良好預期）
They will look for a good rate of return on any investment but will require a hinger rate of return from an unproven, smaller business than from a larfe established company to compensate for the greater risks involved.
It is harder to guarantee a successful investment in companies new to the market.
Smaller companies are more likely to suffer should market or financial conditions change-making investmet in them risky.
If you feel your business is not at the right stage of development or will not be able to meet investor expectations of growth, you may want to consider other financing options.

A string of fianacial incentives has been set up to facilitate the relocation.

Relocation packages can be offered to employeesunder a number of different circumstances.
Existing employees of a company may be offered a relocation package if their employers are moving premises.
If an employee is offered the chance to work abroad then relocation packages are usually expected as a right.
The actual contents of a relocation package will depend on the employer.
What is included can sometimes be dependent on how badly the employer wants the new employee.
Included in a relocation package can be removal and travelling expenses, legal fees and paid leave while relocating.（帶薪假）
Employers may also pay hotel fees while the employee looks for new accommodation.
Will rent be paid as part of relocation package?
Employers will often be open to paying accommodation costs such as rent for an initial period.
Acccommodation costs are normally included in relocation packages.
This can be a very cost saving benefit especially if employees are moving to large cities such as London where rental costs are high.

All of the terms and conditions of relocation package should be included in employment contracts or in a separate relocation contract.

maps and directions
exhibition centers, nightlife, dining, parks, universities, shopping, museums & galleries, transit links, attractions