A script seminar for the theatrical film “The legend of the Ginseng” was held in Beijing

2021 年 8 月 18 日下午，院線電影人參娃娃之《參娃奇謀》

劇本研討會(huì)在北京國家廣告產(chǎn)業(yè)園舉行。就《參娃奇謀》項(xiàng)目的

劇本創(chuàng)作及制片制作工作等展開研討。與會(huì)嘉賓積極發(fā)言，從劇

本創(chuàng)作、制片工作及后期制作、電影宣發(fā)等方面給予了多角度的專

業(yè)指導(dǎo)意見。

On the afternoon of August 18, 2021, the script seminar of “the

legend of the Ginseng”, a theatrical film, was held at the meeting

room of Beijing Children's Movie Group Co.,Ltd in Beijing. The

seminar was to discuss the script creation and production work of

the “The legend of the Ginseng”project. The guests at the meeting

spoke actively and gave professional guidance from various angles,

such as script creation, production and post-production, film

publicity and so on.

該片制片人、編劇王放介紹，人參娃娃之《參娃奇謀》是一

部宣揚(yáng)“百草之王”人參救人救己功效，弘揚(yáng)中醫(yī)藥國粹，呼吁環(huán)

境保護(hù)的合家歡奇幻電影。創(chuàng)作團(tuán)隊(duì)想通過對(duì)參娃阿福救人、救

己、救眾生冒險(xiǎn)奇遇的藝術(shù)表達(dá)，起到科普中醫(yī)藥知識(shí)、呼吁振

興鄉(xiāng)村經(jīng)濟(jì)、警醒人類與自然和諧共生的宣傳效果。Wang Fang, the producer and screenwriter of the film, said

that the film is a family fantasy film that promotes the “King of

Chinese medicine”, the efficacy of ginseng in saving people,

promoting the quintessence of Chinese medicine and calling for

environmental protection. The creative team wanted to popularize

the knowledge of traditional Chinese medicine, call for the

revitalization of the rural economy, and alert people to the

harmonious coexistence of mankind and nature through the artistic

expression of Afu’s adventures in saving people, himself and all

living things.

北京雙鵬文化傳媒總經(jīng)理、音樂家、書法家張澤民指出,通

過對(duì)人參形象的藝術(shù)塑造，提倡鄉(xiāng)村振興，呼吁藥材種植，影片

自帶時(shí)代熱點(diǎn)屬性，有先天的宣傳優(yōu)勢(shì)。后疫情時(shí)代弘揚(yáng)國粹中

醫(yī)中藥傳統(tǒng)文化正當(dāng)其時(shí)。

Zhang Zemin, a musician and calligrapher who is the general

manager of Shuangpeng Culture Media in Beijing, pointed out that

through the artistic creation of the image of ginseng, advocating the

revitalization of the countryside and calling for the cultivation of

medicinal materials, the film has its own hot topic of the times and

has an innate advantage in propaganda. It is high time to carry

forward the traditional culture of traditional Chinese medicine after

COVID-19.

北京兒影集團(tuán)總裁章文濤表示，《參娃奇謀》立意深刻、故事新奇、引人入勝。真人+CG 類型 3D 奇觀電影中少有的中醫(yī)藥

題材，有開發(fā)價(jià)值，有觀眾群體。劇本中對(duì)環(huán)保問題的探討與解

讀，有全人類視角，有普世價(jià)值。

Zhang Wentao, President of Beijing Children’s Film Group, said

that the novel is profound, innovative and fascinating. Real Person +

CG type 3D spectacle film rare subject of traditional Chinese

medicine, has the development value and the audience group. The

exploration and interpretation of environmental protection issues in

the play has the perspective of all mankind and universal value.

央視《傳承》欄目朱貴旭導(dǎo)演認(rèn)為，劇本中參娃舍己救人的

小英雄形象極具藝術(shù)價(jià)值，所宣傳的“生當(dāng)頂天立地，死則舍我

其誰”的英雄主義犧牲奉獻(xiàn)精神值得宣揚(yáng)。

Zhu Guixu, director of CCTV’s “Inheritance”program, believes

that the image of the little hero in the script is of great artistic value,

and the heroic sacrifice spirit of “When life is Not Scared to Die,

when death is at the expense of others”should be promoted.

中國傳媒大學(xué)姜連起教授強(qiáng)調(diào)，大多數(shù)中國人都有關(guān)于人參

“一根紅線來尋寶”的童話基因。國家電影黃金時(shí)代的今天，中

國電影需要地道的“東方故事”，電影《參娃奇謀》的誕生，能

夠起到弘揚(yáng)中醫(yī)藥傳統(tǒng)文化，正向引導(dǎo)和教育兒童及青少年的作

用。題材醒目，可以將中國人的康養(yǎng)生活模式搬上后疫情時(shí)代的

國際舞臺(tái)，提升民族文化自信。Jiang lianqi, a professor at the Communication University of

China, stresses that most Chinese people have a fairy tale gene for

ginseng, a “Red thread for treasure hunting”. Today, in the Golden

Age of state film, Chinese films need authentic “Oriental stories”,

The birth of the film “The legend of the Ginseng”can play a positive

role in promoting traditional culture of Chinese medicine, guiding

and educating children and adolescents. The striking subject matter

can bring Chinese People’s healthy and healthy life style to the

international stage in the post-epidemic era and enhance national

cultural self-confidence.

北京東方華夏科技發(fā)展有限公司董事長王博生針對(duì)當(dāng)下電

影市場(chǎng)預(yù)測(cè)，基于本片人參娃娃的 IP 形象，勢(shì)必會(huì)形成一個(gè)既

有受眾基礎(chǔ)，又同時(shí)兼具商業(yè)衍生價(jià)值的巨大經(jīng)濟(jì)鏈?？梢酝茝V

參業(yè)品牌與相關(guān)藥材產(chǎn)品，提供中草藥康養(yǎng)旅游新業(yè)態(tài)，振興鄉(xiāng)

村農(nóng)業(yè)藥材種植銷售，豐富電影衍生品市場(chǎng)。

Wang Bosheng, chairman of Beijing Oriental Huaxia Science

and Technology Development Co. , Ltd. , made a prediction for the

current film market. Based on the IP image of the ginseng doll in

this film, it is bound to form an existing audience base, but also has

the huge economic chain which the commercial derivation value

simultaneously. It can promote ginseng brand and related medicinal

products, provide Chinese Herbal Medicine health and tourism

newbusiness, revitalize rural agricultural medicinal plants sales, rich film

derivatives market.

會(huì)議由著名主持人唐麗麗主持，北京祁遇文化傳媒有限公司

董事長馬燕、總裁祁玉；相思影業(yè)（北京）有限公司副總經(jīng)理趙

福民、岳宗誠；中冀控股集團(tuán)有限公總經(jīng)理紫宜、黃河兒女文化發(fā)

展（北京）有限公司董事長路舒晴、云賢教育合伙人強(qiáng)微、著名

主持人丁然、央視《傳承》欄目編導(dǎo)王愛云、央視《中國詩詞大

會(huì)》欄目編導(dǎo)梁馨予、北京鑫匯華康廚具有限公司董事長閻迎新、

北京兒影集團(tuán)策劃人李佳凝、李則禹等嘉賓參加了此次會(huì)議。

The meeting was chaired by the famous hostess Tang Lili,

Beijing Qiyu Culture Media Co. , Ltd. . chairman Ma Yan, President

Qi Yu; The meeting was attended by the general manager of Zhongji

Holding Group Co. , Ltd. , Ziyi,the chairman of the Yellow River

Children’s culture development (Beijing) Co. , Ltd. , Lu Shuqing; the

partner of Yunxian Education, Qiang Wei; the well-known host, Ding

ran; the program director of CCTV’s “Inheritance”, Wang aiyun; the

program director of CCTV’s “Chinese poetry conference”, Liang

Xinyu; the chairman of Beijing Xinhui Huakang Kitchenware Co. ,

Ltd. , Yan yingxin; and the planners of Beijing Children’s film group,

Li Jialing and Li Zeyu.

據(jù)了解，院線電影《參娃奇謀》取得國家電影局影劇備字

[2018]第 1733 號(hào)攝制許可，目前已進(jìn)入電影制片階段，將于北京、吉林兩處展開演員海選并進(jìn)行攝制工作，計(jì)劃于 2023 年春節(jié)檔

與觀眾見面。

The theatrical film “the legend of the Ginseng”has obtained

the license [2018] No. 1733 of the state film administration of China,

and has now entered the film-making stage. Actor auditions and

production work will be carried out in Beijing and Jilin, the film is

planned to be released during the Spring Festival of 2023.