“新零售”時代，線下實體店鋪將被賦予更多的消費體驗功能，對于用戶而言，線下遠比線上更加的真實和生動。“產(chǎn)品 + 服務(wù) + 場景 + 體驗”四位一體的線下平臺會為消費者呈現(xiàn)出一幅“產(chǎn)品個性化、服務(wù)精細化、場景多樣化、體驗內(nèi)容化”的全新購物圖景。

What are the differences between new retail and traditional retail? In the new retail format, the relationship between people, goods and venues will be the first to change. For traditional retailers, it is difficult to collect information about the behaviour and information of consumer users. However, in the new retail environment, 技術(shù)詳細開發(fā)I59案例2OO7源碼3O69 we can build user portraits and build the foundation of digital operation through customer consumption behaviour and other information. First of all, people. This is also the core of the new retail. This is different from traditional retail with goods as the centre. In the past, in retail, merchants put goods on shelves and waited for customers to choose, which was a kind of passive shopping. But new retail is different. Merchants under new retail will pay more attention to consumers. They will classify customers more in more detail, and then provide goods and services in a targeted way, turning passive into active, which also makes it easier to motivate consumers. The second is the goods. This is the core of traditional retail. Traditional retail goods are more simple goods, but goods under new retail can be both goods or services. But one thing about the two is the same. Whether it is traditional goods or the services we talk about, we must pay more attention to quality. This is also to meet the high requirements of consumers for commodity quality. Finally, there is a scene. 需求開發(fā):yy625019 Traditional retail stores are mostly offline and cover the surrounding business district. New retail is indeed an online and offline integration. Consumers can not only complete consumption online through the Internet, but also experience services in stores online after placing orders online. New retail breaks down traditional online and offline barriers and allows consumers to enjoy services through more channels.