1. conceptualise 概念化并說明

10個想法，找出最好的，去行動。

模板：brainstorm ideas/research the market/identify the problem you are solving/develop a unique value proposition/refine your idea

《Good to great》

2. ASSEMBLE YOUR MVP（MINIMUM VIABLE PRODUCT）DANIEL PRIESTLEY

產(chǎn)生潛在用戶EVERYTHING IS DOWNSTREAM OF LEAD GENERATION

記分卡（scorecard）或免費網(wǎng)絡(luò)研討會（free webinar）

讓人們注冊，找到他們的興趣指標(biāo)。

模板：define the MVP/create the webinar/test your mvp/useful tools.

記分卡營銷

Trading app trading 212 “ALI”

3. SHAPE YOUR PRODUCT TOWARDS PRODUCT MARKET FIT讓你的產(chǎn)品朝著適合市場的方向發(fā)展

4. LACUNCH YOUR PRODUCT 推出你的產(chǎn)品進(jìn)入市場

產(chǎn)生和客戶之間的練習(xí)，邏輯、情緒

5. EXPAND AND SCALE UP擴展和擴大

<100dollar offers>&<DOTCOM SECRETS>&<OVERSUBSRIBED>

網(wǎng)站：https://aliabdaal.notion.site/The-CASTLE-Method

1. Conceptualise

Conceptualising is the first step towards starting your own business. This involves brainstorming and exploring ideas to identify a unique business opportunity that aligns with your interests and skills. During this phase, it's important to conduct market research to assess the viability of your idea and to identify potential customers. Additionally, you should develop a clear understanding of your value proposition and how your business will differentiate from competitors.

Step by step process

1. Brainstorm ideas: Start by brainstorming business ideas that align with your interests and skills. Consider what problems you are passionate about solving, and where you see gaps in the market.
2. Research the market: Conduct market research to assess the viability of your idea and identify potential customers. This can involve analyzing market trends, identifying your target audience, and assessing your competition.
3. Identify the problem you are solving: Clearly identify the problem or need that your business will address. This will help you develop a clear value proposition that sets you apart from competitors.
4. Develop a unique value proposition: Based on your research and problem identification, develop a unique value proposition that clearly communicates the benefits of your product or service to potential customers. This should include a clear understanding of what makes your business different from competitors.
5. Refine your idea: Based on your research and feedback, refine your business idea to improve its viability and potential for success. Be open to feedback and be willing to pivot your approach if necessary.

Remember, the conceptualisation phase is just the first step towards starting your own business. It's important to take the time to explore ideas, conduct research, and develop a clear understanding of your value proposition before moving on to the next phase.

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Ali’s Examples

1. Broomstick Speed Dating - A fun, interactive event for single witches and wizards to meet each other while flying on broomsticks.
2. Quidditch Merchandise - A store dedicated to Quidditch jerseys, posters and collectibles
3. Magical Menagerie - An exotic pet store offering magical creatures like Pygmy Puffs, Kneazles and Crups
4. Wizarding Home Decor - A home decor store that offers magical-themed items, such as floating candles, enchanted portraits, and magical creature statues.
5. Magical Fitness Studio - A fitness studio that offers magical-themed workout classes, such as broomstick yoga and wand aerobics.
6. The Quibbler Magazine - A magazine that covers news and events from the wizarding world, including interviews with famous witches and wizards.
7. Magical Tech Support - A tech support service that specializes in helping witches and wizards troubleshoot problems with their magical devices.
8. The Cauldron Brewery - A brewery that specializes in magical-themed beers, such as butterbeer ale and firewhiskey stout.
9. The Magic Emporium - A store that sells magical items, such as spellbooks, potions, and magical creatures.
10. The Wizard's Library - A library that specializes in books on magic, witchcraft, and wizardry.
11. Wandmaker's Workshop - A workshop where customers can create their own custom wands under the guidance of an experienced wandmaker.
12. The Wand Repair Shop - A repair shop that specializes in fixing damaged wands and creating custom wands for customers.
13. The Dark Arts Defense Academy - A school that teaches witches and wizards how to defend themselves against dark magic.
14. The Magical Bakery - A bakery that offers magical-themed desserts, such as cauldron cakes and chocolate frogs.
15. The Quidditch Academy - A school that teaches witches and wizards how to play the popular wizarding sport of Quidditch.

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Business Names

1. WandCrafters
2. Wandsmiths
3. The Wand Emporium
4. WandWorks
5. Enchanted Wands
6. The Wand Studio
7. Wand Wizardry
8. Mystic Wands
9. The Wand Shoppe
10. Wand Makers' Guild

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2. Assemble your Minimum Viable Product (MVP)

To generate leads, the minimum viable product (MVP) should be a simple and effective tool or resource that showcases your unique value proposition. It should be designed to attract potential customers and give them a taste of what your business has to offer. Keep in mind that the MVP is just the first step in the journey towards creating a successful business, so it should be something that you can build quickly and inexpensively.

Scorecard MVP

1. Use ScoreApp to create your scorecard: Sign up for an account on Scoreapp.com (this link has our affiliate link in it) and use the platform to create your scorecard. ScoreApp allows you to customize your scorecard to fit your specific needs and to collect data from potential customers.
2. Share your scorecard online: Once you have created your scorecard, share it online to start generating leads. This can involve sharing it on social media, posting it to relevant forums or groups, or reaching out to potential customers directly.
3. Follow up with leads: Once you have generated leads through your scorecard, follow up with them to start building relationships and to learn more about their needs. This can involve setting up meetings, conducting interviews, or sending follow-up emails.

???Free webinar MVP

1. Define the MVP: In this case, the MVP would be a free webinar that showcases your unique value proposition and attracts potential customers. Determine what you want to cover in the webinar and create an outline of the presentation. This will help you test initial engage
2. Create the webinar: Use a platform such as Zoom, Google Meet, or Microsoft Teams to create and host your webinar. Make sure to promote the webinar ahead of time to generate interest and attract potential customers.
3. Test your MVP: Once you have created your webinar, test it with potential customers to gather feedback and refine your idea. This can be done through surveys, user testing sessions, or focus groups. Use the feedback you receive to improve your webinar and to refine your value proposition.
4. Useful tools: There are many useful tools available to help you create and host your webinar. Some popular options include:

• Lu.ma
• Zoom
• Google Meet

Ali’s Example

The Wand Studio could offer a free webinar on wand making techniques and the history of wand making in the wizarding world. This could showcase their expertise in the field and help potential customers understand the unique value proposition of their business.

Here are some ideas for an online quiz or scorecard that the Wand Studio customers could fill out as lead generation:

1. Which Wand is Right for You? - A quiz that asks users a series of questions about their preferences, personality traits, and magical abilities to determine which type of wand would be the best fit for them.
2. Magical Creature Companion Quiz - A quiz that helps users determine which magical creature would make the best companion based on their personality and interests.
3. Wandmaking Trivia Quiz - A quiz that tests users' knowledge of wandmaking techniques and the history of wandmaking in the wizarding world.
4. Magical Plant Personality Quiz - A quiz that helps users identify which magical plant best matches their personality and interests.
5. Which Hogwarts House Do You Belong In? - A quiz that determines which Hogwarts house the user would belong to based on their personality traits and interests.

Once users complete the quiz or scorecard, they could receive their results and be directed to the Wand Studio's website to learn more about the business and its offerings.

The three main wand cores used in the Harry Potter universe are phoenix feather, dragon heartstring, and unicorn hair. Each of these cores has its own unique properties and is associated with different characteristics in the witches and wizards who use them. For example, wands with phoenix feather cores are said to be the most powerful, while those with unicorn hair cores are the most loyal to their owners.

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3. Shape your Product towards Product Market Fit

Product Market Fit is the point at which a product or service satisfies the needs of the market in which it operates. One way to determine whether you have achieved Product Market Fit is to have conversations with your customers to understand their needs and how your product can address those needs. These conversations can help you refine your value proposition and tailor your product to better meet the needs of your customers.

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4. Launch (Go to Market)

Once you have your MVP and have achieved Product Market Fit, it's time to launch your business and start generating revenue. This can involve creating a marketing plan to promote your product or service, identifying potential customers, and establishing partnerships with other businesses. It's important to have a clear understanding of your target audience and to create a compelling value proposition that sets you apart from your competitors. As you launch your business, be prepared to iterate and adjust your approach based on customer feedback and market conditions.

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5. Expand and Scale-Up

After launching your business and achieving Product Market Fit, focus on expanding by identifying new markets, refining your value proposition, and seeking additional funding or resources. Remain focused on your mission and adapt to changing market conditions and customer needs to position your business for long-term success.